Amazon
Marketing Operations Program Manager, Amazon Shipping
Amazon, Bellevue, Washington, United States, 98009
Marketing Program Manager
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry. We are looking for a strategic and results-driven Marketing Program Manager to lead complex marketing initiatives and drive operational excellence across our global marketing team. This role offers a unique opportunity to design, execute, and optimize high-impact marketing programs that enhance efficiency, scalability, and customer engagement. Key job responsibilities: Develop and execute Account-Based Marketing (ABM) initiatives to drive engagement with high-value accounts and improve conversion rates. Lead end-to-end lead management programs, including lead capture, scoring, and nurturing, in collaboration with Marketing Operations and Sales teams. Optimize customer communication lifecycle by designing automated workflows that deliver personalized messaging across marketing channels. Manage marketing data integration projects to ensure seamless data flow between marketing automation platforms Internal Amazon Tools, and other MarTech solutions. Enhance marketing operations efficiency by identifying and implementing process improvements in campaign execution, reporting, and tracking. Develop and track KPIs for ABM, lead management, and customer engagement programs, ensuring data-driven decision-making. Work cross-functionally with marketing, sales, product, and engineering teams to align marketing initiatives with business objectives. Manage vendor relationships and oversee the integration of third-party tools supporting lead management, analytics, and ABM efforts. Ensure compliance with data privacy regulations (GDPR, CCPA) and internal governance policies across all marketing programs. Leverage analytics, A/B testing, and insights to optimize ABM campaigns, customer communication strategies, and overall marketing performance.
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry. We are looking for a strategic and results-driven Marketing Program Manager to lead complex marketing initiatives and drive operational excellence across our global marketing team. This role offers a unique opportunity to design, execute, and optimize high-impact marketing programs that enhance efficiency, scalability, and customer engagement. Key job responsibilities: Develop and execute Account-Based Marketing (ABM) initiatives to drive engagement with high-value accounts and improve conversion rates. Lead end-to-end lead management programs, including lead capture, scoring, and nurturing, in collaboration with Marketing Operations and Sales teams. Optimize customer communication lifecycle by designing automated workflows that deliver personalized messaging across marketing channels. Manage marketing data integration projects to ensure seamless data flow between marketing automation platforms Internal Amazon Tools, and other MarTech solutions. Enhance marketing operations efficiency by identifying and implementing process improvements in campaign execution, reporting, and tracking. Develop and track KPIs for ABM, lead management, and customer engagement programs, ensuring data-driven decision-making. Work cross-functionally with marketing, sales, product, and engineering teams to align marketing initiatives with business objectives. Manage vendor relationships and oversee the integration of third-party tools supporting lead management, analytics, and ABM efforts. Ensure compliance with data privacy regulations (GDPR, CCPA) and internal governance policies across all marketing programs. Leverage analytics, A/B testing, and insights to optimize ABM campaigns, customer communication strategies, and overall marketing performance.