Director of Marketing

Job Type
Full-time
Description
About Us:
Watters International Realty is one of Texas' leading real estate companies and a seven-time Inc. 5000 award recipient. We're on a mission to redefine what's possible in residential real estate - and we're growing. With $10M+ in annual revenue and ambitious expansion plans, we are seeking a Director of Marketing to help take us to the next level.
About the Role:
As our first-ever Director of Marketing, you will build and lead a lean, high-performance marketing team responsible for generating qualified leads, driving brand growth, and supporting revenue targets. You will manage internal staff, contractors, and agency partners - while also rolling up your sleeves to execute high-impact marketing campaigns.
You will report directly to the CEO and collaborate closely with sales leadership and the executive team to align marketing with business objectives. This is both a strategic and hands-on role - ideal for a proven player-coach who thrives in entrepreneurial environments.
Key Responsibilities:
Marketing Strategy & Leadership

• Develop and own the company-wide marketing strategy aligned to revenue goals.
• Build, lead, and develop a small team of marketing staff, contractors, and agencies.
• Establish a modern marketing tech stack to drive efficiency and performance.

Pipeline & Revenue Impact

• Drive marketing-sourced pipeline and revenue growth.
• Partner with Sales to optimize lead generation, qualification, and conversion.
• Continuously improve funnel performance through data-driven experimentation.

Channel & Campaign Management

• Oversee omnichannel marketing execution:
• Digital: SEO/SEM, paid media, social, email, website
• Traditional: direct mail, OTT, mass media
• Content: video, blog, landing pages
• Manage creative development and brand consistency across all channels.
• Evaluate and manage relationships with agencies and external partners.

Analytics & Optimization

• Define KPIs and marketing performance dashboards.
• Monitor, analyze, and optimize campaign and channel performance.
• Provide regular reporting to leadership on marketing impact.

Team & Culture Building

• Foster a culture of accountability, creativity, and continuous learning within the marketing team.
• Hire and mentor marketing talent as the company scales.

What Success Looks Like:

• A scalable marketing engine that consistently generates qualified leads and supports sales conversion.
• Strong brand presence in target markets.
• Tight alignment between marketing, sales, and executive leadership.
• Measurable, data-driven marketing performance that supports revenue growth goals.

Requirements
Qualifications:

• 10+ years of marketing leadership experience, with a proven track record of driving pipeline and revenue growth.
• Experience managing a small internal team plus contractors/agencies.
• Strong understanding of modern marketing best practices across digital and traditional channels.
• Highly analytical and data-driven, with a bias for action and results.
• Ability to operate strategically while being hands-on when needed (player-coach mindset).
• Excellent project management, leadership, and communication skills.
• Experience in real estate, professional services, or high-growth entrepreneurial environments is a plus.

Why Join Us:You'll play a pivotal leadership role in a fast-growing, entrepreneurial company - with direct access to the CEO and leadership team. You'll have the opportunity to build a high-performing marketing function from the ground up and help scale the company from $10M to $20M+ and beyond.
Compensation:$95,000 - $125,000 per year (DOE)

• Performance bonus potential based on pipeline/revenue impact

We are an equal opportunity employer and welcome candidates from all backgrounds to apply.Ready to help build the future of real estate marketing? Apply today!
Schedule:

• 8 hour shift
• Monday to Friday
• On call
• Weekends as needed

Work Location: In person