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Aonic

Digital Marketing Specialist

Aonic, San Francisco, California, United States, 94199

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Digital Marketing Specialist

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Digital Marketing Specialist

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Aonic This range is provided by Aonic. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$95,000.00/yr - $120,000.00/yr Additional compensation types

Stock options Direct message the job poster from Aonic Location: Remote or 5 days on-site in the heart of San Francisco Reports to: Head of Marketing About Aonic (www.aoniclife.com) Aonic

is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products:

Aonic Revive

- a Magnesium & Electrolytes powered Hydration drink made with real fruit juice,

Aonic Fuel

- a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly

Aonic Complete

- a revolutionary, all-in-one, grab & go supplement solution. Key Responsibilities: Build and execute full-funnel paid media strategies tailored to CPG marketing goals, including product awareness, consideration, and purchase (online and in-store). Conduct audience and competitor analysis to inform targeting and messaging. Campaign Execution Launch and manage campaigns across platforms:

Google Ads (Search, Shopping, YouTube), Meta (Facebook/Instagram), TikTok, Pinterest, Amazon Ads, TikTok Shop, Shopify and Retail Media Networks

(e.g., Walmart Connect, Instacart, Kroger Precision Marketing). Collaborate with creative teams to ensure ad creatives and messaging reflect the brand and consumer triggers. Performance Optimization Analyze campaign metrics (CPC, CPM, CTR, ROAS, CPA) to continuously optimize performance. Run A/B tests on copy, creatives, and audiences. Leverage

AI-driven tools

(e.g., ChatGPT, Jasper, AdCreative.ai, Phrasee, Albert, or platform-native AI features) for testing, forecasting, creative generation, and targeting optimization. Analytics & Reporting Use

Google Analytics, Meta Ads Manager, Amazon Attribution , and custom dashboards to evaluate performance and ROI. Generate reports that include actionable insights to improve future campaigns. Budget & Retail Alignment Manage and allocate advertising budgets effectively, ensuring strong ROI across campaigns. Support omni-channel growth by aligning digital efforts with in-store retail initiatives and national promotions. Collaboration & Brand Integration Partner with brand, shopper marketing, and sales teams to ensure alignment across all channels. Coordinate paid media efforts with broader marketing calendars, product launches, and seasonal campaigns. Required Skills & Qualifications: 3+ years of experience managing paid ad campaigns, preferably in the

CPG

or

DTC

sector. Strong knowledge of ad platforms:

Google Ads, Meta Ads Manager, TikTok Ads, Amazon DSP, and retail media networks. Certifications in

Google Ads, Meta Blueprint , or relevant ad platforms. Experience using

AI tools

to streamline campaign creation, analyze data, automate workflows, or generate creative assets. Understanding of omnichannel CPG marketing and consumer journey from awareness to purchase. Ability to translate data into strategy and communicate insights clearly. Strong copywriting and creative testing skills. Strong reporting skills and presentation skills. Comfortable leading Paid Advertising campaigns and taking initiative. Experience running campaigns that support both eCommerce and brick-and-mortar retail channels. Familiarity with tools like NielsenIQ, IRI, Profitero, or similar for CPG data and performance tracking. Experience with product launch strategies and seasonal marketing in the CPG space. Why Youll Love Working Here Autonomy You own the growth P&L and will see the direct line between your initiatives and company valuation. Work on genuinely innovative formulas consumers love - and feel the feedback loop of real health impact. Growth As we scale, so will your responsibilities. Youll be the driving force behind our D2C growth initiatives. Work in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration. Competitive medical, and vision packages, together with 401k matching. Work hard and rest well Unlimited paid-time-off (PTO) every year plus federal holidays off. Vibrant and world-class team Our focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision. Competitive cash & equity compensation Compelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonics success. Cash compensation for this role is $95,000 - $120,000. Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Sales Industries

Government Administration Referrals increase your chances of interviewing at Aonic by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Pension plan Get notified when a new job is posted. Sign in to set job alerts for Digital Marketing Specialist roles.

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