Moon Valley Nurseries
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Marketing Director
role at
Moon Valley Nurseries Join to apply for the
Marketing Director
role at
Moon Valley Nurseries We’re looking for a high-impact Marketing Director to lead strategic growth marketing efforts for our Tree Care Maintenance division and Wholesale/Landscape Contractor customer segment. This role will focus on driving demand for recurring tree maintenance services, building brand loyalty among our professional buyers and driving other high impact growth opportunities. You’ll build and execute high-impact marketing campaigns, improve customer retention and acquisition strategies, and help define the next phase of growth in these emerging verticals You will design and execute marketing strategies that increase visibility, generate qualified leads, and drive conversions for our service-based and B2B offerings. The ideal candidate brings experience in subscription-based services, recurring maintenance programs, or B2B marketing, preferably in home services, landscaping, or other field-based industries. Key Duties and Responsibilities Lead end-to-end marketing strategy for Tree Care Maintenance services, with a focus on lead generation, customer retention, and lifetime value. Develop targeted campaigns and content for landscape contractors, developers, and other wholesale buyers. Launch localized and regional advertising programs to support market-level Tree Care sales teams. Build and manage marketing funnels for recurring service models (e.g., quarterly pruning, fertilization plans). Create tailored materials and communication strategies for B2B customers—including exclusive offers, loyalty programs, and partner promotions. Monitor marketing KPIs and optimize campaign performance across digital, email, field, and direct marketing channels. Collaborate with Sales, Operations, and Product to align messaging and enhance service adoption. Manage external agencies and internal resources (1 direct report or contractor) as needed. Qualifications: Knowledge, Skills & Abilities 7+ years of experience in marketing, with direct experience in service-based and/or B2B marketing. Proven ability to drive adoption of recurring services, ideally in home improvement, landscaping, or subscription-based verticals. Skilled in segmenting audiences and developing marketing programs specific to contractors, builders, and trade professionals. Deep understanding of digital, email, local, and trade-focused marketing channels. Comfortable collaborating with field-based sales teams and working across multiple locations. Self-starter who can build scalable marketing systems from the ground up and move fast with data. Excellent written, verbal, and strategic thinking skills. Education BS in Marketing or Business MBA preferred, not required Physical requirements/Working Conditions While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind. OTHER Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations) About Us Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Moon Valley Nurseries by 2x Inferred from the description for this job
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Marketing Director
role at
Moon Valley Nurseries Join to apply for the
Marketing Director
role at
Moon Valley Nurseries We’re looking for a high-impact Marketing Director to lead strategic growth marketing efforts for our Tree Care Maintenance division and Wholesale/Landscape Contractor customer segment. This role will focus on driving demand for recurring tree maintenance services, building brand loyalty among our professional buyers and driving other high impact growth opportunities. You’ll build and execute high-impact marketing campaigns, improve customer retention and acquisition strategies, and help define the next phase of growth in these emerging verticals You will design and execute marketing strategies that increase visibility, generate qualified leads, and drive conversions for our service-based and B2B offerings. The ideal candidate brings experience in subscription-based services, recurring maintenance programs, or B2B marketing, preferably in home services, landscaping, or other field-based industries. Key Duties and Responsibilities Lead end-to-end marketing strategy for Tree Care Maintenance services, with a focus on lead generation, customer retention, and lifetime value. Develop targeted campaigns and content for landscape contractors, developers, and other wholesale buyers. Launch localized and regional advertising programs to support market-level Tree Care sales teams. Build and manage marketing funnels for recurring service models (e.g., quarterly pruning, fertilization plans). Create tailored materials and communication strategies for B2B customers—including exclusive offers, loyalty programs, and partner promotions. Monitor marketing KPIs and optimize campaign performance across digital, email, field, and direct marketing channels. Collaborate with Sales, Operations, and Product to align messaging and enhance service adoption. Manage external agencies and internal resources (1 direct report or contractor) as needed. Qualifications: Knowledge, Skills & Abilities 7+ years of experience in marketing, with direct experience in service-based and/or B2B marketing. Proven ability to drive adoption of recurring services, ideally in home improvement, landscaping, or subscription-based verticals. Skilled in segmenting audiences and developing marketing programs specific to contractors, builders, and trade professionals. Deep understanding of digital, email, local, and trade-focused marketing channels. Comfortable collaborating with field-based sales teams and working across multiple locations. Self-starter who can build scalable marketing systems from the ground up and move fast with data. Excellent written, verbal, and strategic thinking skills. Education BS in Marketing or Business MBA preferred, not required Physical requirements/Working Conditions While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind. OTHER Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations) About Us Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Moon Valley Nurseries by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Marketing Director jobs in
Scottsdale, AZ . Glendale, AZ $135,200.00-$174,720.00 2 months ago Director of Customer Retention and Loyalty Marketing
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