Intuit
Join to apply for the
Group Manager, Social Media
role at
Intuit Join to apply for the
Group Manager, Social Media
role at
Intuit This range is provided by Intuit. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$208,000.00/yr - $281,000.00/yr Intuit is seeking a dynamic and experienced
Group Manager of Social Media
to lead the social media strategy and execution for our flagship TurboTax brand. This pivotal role will be responsible for driving brand awareness, engagement, and customer acquisition through innovative and data-driven social media campaigns. As a Communications leader, this person will lead a team of social media professionals, working cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful brand presence across all relevant social platforms. This is an exciting opportunity to shape the voice of a leading financial brand and connect with millions of consumers during key tax moments and year-round. Responsibilities Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights. Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators. Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices. Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies. Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI. Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully. Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms. Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging. Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax. Implement new AI tools and technology to accelerate content creation, testing and performance Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives. Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues. Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver
efficiencies and generate top-of-funnel word-of-mouth . Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand. Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities. Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools. Proven ability to lead, motivate, and develop a high-performing team. Excellent written and verbal communication skills, with a keen eye for detail and brand voice. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance. Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Get notified about new Social Media Manager jobs in
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Group Manager, Social Media
role at
Intuit Join to apply for the
Group Manager, Social Media
role at
Intuit This range is provided by Intuit. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$208,000.00/yr - $281,000.00/yr Intuit is seeking a dynamic and experienced
Group Manager of Social Media
to lead the social media strategy and execution for our flagship TurboTax brand. This pivotal role will be responsible for driving brand awareness, engagement, and customer acquisition through innovative and data-driven social media campaigns. As a Communications leader, this person will lead a team of social media professionals, working cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful brand presence across all relevant social platforms. This is an exciting opportunity to shape the voice of a leading financial brand and connect with millions of consumers during key tax moments and year-round. Responsibilities Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights. Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators. Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices. Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies. Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI. Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully. Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms. Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging. Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax. Implement new AI tools and technology to accelerate content creation, testing and performance Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives. Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues. Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver
efficiencies and generate top-of-funnel word-of-mouth . Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand. Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities. Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools. Proven ability to lead, motivate, and develop a high-performing team. Excellent written and verbal communication skills, with a keen eye for detail and brand voice. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance. Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Get notified about new Social Media Manager jobs in
Mountain View, CA . Mountain View, CA $100,000.00-$156,000.00 2 days ago Instagram Global Consumer Brand Marketing Manager
Integrated Marketing Manager- Global Marketing
San Jose, CA $112,356.00-$211,112.00 3 weeks ago San Francisco Bay Area $182,200.00-$273,400.00 4 weeks ago Freelance Content, Community & Social Media Manager
Sr. Marketing Manager II, Paid Media - Small Business
Mountain View, CA $149,000.00-$233,000.00 2 days ago Mountain View, CA $75,000.00-$85,000.00 1 day ago Menlo Park, CA $145,000.00-$204,000.00 10 hours ago Mountain View, CA $117,000.00-$143,800.00 9 hours ago San Jose, CA $84,500.00-$140,250.00 1 month ago Product Marketing & Operations Manager (Gen AI)
San Jose, CA $103,200.00-$244,888.00 1 week ago Santa Clara, CA $136,000.00-$224,250.00 1 day ago Menlo Park, CA $128,000.00-$186,000.00 4 hours ago Digital, Social Media, & Influencer Strategist
Stanford, CA $134,164.00-$154,529.00 4 weeks ago San Mateo, CA $145,000.00-$190,000.00 10 hours ago Manager, Marketing Operations (Global Focus)
San Mateo, CA $161,100.00-$241,700.00 1 week ago Redwood City, CA $90,000.00-$125,000.00 2 weeks ago Hayward, CA $60,000.00-$95,000.00 1 day ago Global Product Marketing Manager, Trust and Safety
San Jose, CA $112,356.00-$211,112.00 2 days ago Integrated Marketing Communications Manager
Menlo Park, CA $158,000.00-$223,000.00 11 hours ago Burlingame, CA $150,000.00-$211,000.00 11 hours ago San Mateo, CA $140,000.00-$155,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr