FieldPulse
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Senior Performance Marketing Manager
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FieldPulse 3 days ago Be among the first 25 applicants Join to apply for the
Senior Performance Marketing Manager
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FieldPulse Get AI-powered advice on this job and more exclusive features. Direct message the job poster from FieldPulse Head of Human Resources @FieldPulse - We're hiring!
Senior Performance Marketing Manager Department : Marketing Reports To : Director of Marketing Team : Works directly with the Demand Generation Manager At FieldPulse, we are committed to helping field service companies streamline operations and achieve sustainable growth. We’re looking for a Senior Performance Marketing Manager to drive our paid media and inbound growth efforts, reporting directly to the Director of Marketing and playing a crucial role in scaling our business. As th e Senior Performance Marketing Manag er, you will be responsible for managing and optimizing all paid advertising channels (search and social), overseeing website conversion rate optimization (CRO), and leading content initiatives that drive MQL and pipeline inbound growth. You will work directly with the Demand Generation Manager, ensuring that all campaigns and strategies are designed to achieve measurable growth across lead acquisition, conversion, and pipeline development. What You’ll Do:Campaign Managem ent: Lead and execute paid media strategies across search and social channels, optimizing for cost-efficiency and R OI. Website
CRO: Oversee website CRO strategies, managing activities, landing page strategy, user journeys, and reporti ng. Content Strategy Collaborat ion: Work closely with the Content Marketing Manager to align content strategies with performance marketing goals, driving content that supports MQL and pipeline grow th. Creative Collaborat ion: Collaborate with the creative team to develop ad designs, including both static imagery and video, ensuring alignment with campaign strategi es. Lead Generat ion: Drive inbound MQL and pipeline growth through paid advertising, SEO, Website CRO and other content marketing initiativ es. Budget Managem ent: Manage advertising budgets to maximize efficiency and ensure high ROI for campaig ns. Analytics and Report ing: Be highly proficient in generating and analyzing reports from Salesforce, ad platforms, budgets, and Google Sheets. Oversee website performance through Google Analytics, with a deep understanding of GA4 to track and optimize key metri cs. Proactive Strategy Developm ent: Consistently think of new strategies and tactics for lead generation and pipeline growth. Proactively present innovative ideas and insights to the Director of Marketing on a regular bas is. Strategic Plann ing: Develop and implement performance marketing strategies that align with overall company objectives for growth and customer acquisition. Collaboration with Sa les: Work closely with the sales team to ensure lead quality and optimize the handoff process from marketing to sal es. MarTech Optimizat ion: Manage the marketing tech stack and tools used for paid media, CRO, and reporting, ensuring proper integration and functionali ty. Competitor and Market Analy sis: Stay up-to-date with market trends, industry best practices, and competitors to inform paid media strategi es. What We’re Looking For: Experience : 4+ years of experience in performance marketing, digital advertising, and lead generation, preferably with high velocity te ams. Reporting Expertise : Strong skills in using Salesforce, ad platforms, budget tracking, and Google Sheets for comprehensive reporting and data analy sis. Proactive Mindset : Demonstrated ability to think creatively and strategically, regularly coming up with new ideas and presenting them to leaders hip. GA4 Expertise : In-depth knowledge of Google Analytics (GA4), with experience in tracking and optimizing website performa nce. Collaboration Skills : Experience working closely with content teams and creative teams to align marketing strategies with content production and ad design . Technical Skills:
Expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and other relevant marketing platforms. Experience with CRO tools such as Google Optimize, Optimizely, or similar. Analytical Min dset: Strong analytical skills with the ability to interpret data, provide insights, and make strategic recommendati ons. Collaboration Sk ills: Excellent communication skills with the ability to collaborate across departments, especially with sales and marketing te ams. Strategic Thin king: Ability to think both strategically and tactically, with a focus on driving long-term growth through measurable campaigns . What We Offer: Covered Medical Insurance Fun, fast-paced startup culture- you’ll be able to work on projects that make a huge impact Catered Lunches Monday-Friday Class Pass, Netflix, HBO, Hulu and Peloton subscriptions 401k Transparent career growth, professional development, and promotion opportunities Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at FieldPulse by 2x Get notified about new Marketing Manager jobs in
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Senior Performance Marketing Manager
role at
FieldPulse 3 days ago Be among the first 25 applicants Join to apply for the
Senior Performance Marketing Manager
role at
FieldPulse Get AI-powered advice on this job and more exclusive features. Direct message the job poster from FieldPulse Head of Human Resources @FieldPulse - We're hiring!
Senior Performance Marketing Manager Department : Marketing Reports To : Director of Marketing Team : Works directly with the Demand Generation Manager At FieldPulse, we are committed to helping field service companies streamline operations and achieve sustainable growth. We’re looking for a Senior Performance Marketing Manager to drive our paid media and inbound growth efforts, reporting directly to the Director of Marketing and playing a crucial role in scaling our business. As th e Senior Performance Marketing Manag er, you will be responsible for managing and optimizing all paid advertising channels (search and social), overseeing website conversion rate optimization (CRO), and leading content initiatives that drive MQL and pipeline inbound growth. You will work directly with the Demand Generation Manager, ensuring that all campaigns and strategies are designed to achieve measurable growth across lead acquisition, conversion, and pipeline development. What You’ll Do:Campaign Managem ent: Lead and execute paid media strategies across search and social channels, optimizing for cost-efficiency and R OI. Website
CRO: Oversee website CRO strategies, managing activities, landing page strategy, user journeys, and reporti ng. Content Strategy Collaborat ion: Work closely with the Content Marketing Manager to align content strategies with performance marketing goals, driving content that supports MQL and pipeline grow th. Creative Collaborat ion: Collaborate with the creative team to develop ad designs, including both static imagery and video, ensuring alignment with campaign strategi es. Lead Generat ion: Drive inbound MQL and pipeline growth through paid advertising, SEO, Website CRO and other content marketing initiativ es. Budget Managem ent: Manage advertising budgets to maximize efficiency and ensure high ROI for campaig ns. Analytics and Report ing: Be highly proficient in generating and analyzing reports from Salesforce, ad platforms, budgets, and Google Sheets. Oversee website performance through Google Analytics, with a deep understanding of GA4 to track and optimize key metri cs. Proactive Strategy Developm ent: Consistently think of new strategies and tactics for lead generation and pipeline growth. Proactively present innovative ideas and insights to the Director of Marketing on a regular bas is. Strategic Plann ing: Develop and implement performance marketing strategies that align with overall company objectives for growth and customer acquisition. Collaboration with Sa les: Work closely with the sales team to ensure lead quality and optimize the handoff process from marketing to sal es. MarTech Optimizat ion: Manage the marketing tech stack and tools used for paid media, CRO, and reporting, ensuring proper integration and functionali ty. Competitor and Market Analy sis: Stay up-to-date with market trends, industry best practices, and competitors to inform paid media strategi es. What We’re Looking For: Experience : 4+ years of experience in performance marketing, digital advertising, and lead generation, preferably with high velocity te ams. Reporting Expertise : Strong skills in using Salesforce, ad platforms, budget tracking, and Google Sheets for comprehensive reporting and data analy sis. Proactive Mindset : Demonstrated ability to think creatively and strategically, regularly coming up with new ideas and presenting them to leaders hip. GA4 Expertise : In-depth knowledge of Google Analytics (GA4), with experience in tracking and optimizing website performa nce. Collaboration Skills : Experience working closely with content teams and creative teams to align marketing strategies with content production and ad design . Technical Skills:
Expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and other relevant marketing platforms. Experience with CRO tools such as Google Optimize, Optimizely, or similar. Analytical Min dset: Strong analytical skills with the ability to interpret data, provide insights, and make strategic recommendati ons. Collaboration Sk ills: Excellent communication skills with the ability to collaborate across departments, especially with sales and marketing te ams. Strategic Thin king: Ability to think both strategically and tactically, with a focus on driving long-term growth through measurable campaigns . What We Offer: Covered Medical Insurance Fun, fast-paced startup culture- you’ll be able to work on projects that make a huge impact Catered Lunches Monday-Friday Class Pass, Netflix, HBO, Hulu and Peloton subscriptions 401k Transparent career growth, professional development, and promotion opportunities Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at FieldPulse by 2x Get notified about new Marketing Manager jobs in
Dallas, TX . Social Media Manager- Conservative Media
Marketing Manager - AEG Presents Southwest
Grand Prairie, TX $58,111.65-$63,000.00 2 weeks ago Brand Marketing Manager - Wine Innovation
Dallas, TX $121,800.00-$182,600.00 2 weeks ago Field Marketing & Partnerships Manager - (South Central Region)
Dallas, TX $68,000.00-$100,000.00 3 weeks ago Brand Manager for Latin America and Caribbean
Dallas, TX $125,000.00-$160,000.00 3 weeks ago Marketing and Communications Manager (Irving, Tx)
Irving, TX $102,600.00-$175,800.00 2 weeks ago Dallas, TX $100,000.00-$120,000.00 2 weeks ago Dallas, TX $121,800.00-$182,600.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr