Geospace Technologies
Join to apply for the
Digital Marketing Specialist
role at
Geospace Technologies Join to apply for the
Digital Marketing Specialist
role at
Geospace Technologies The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.
This role the specialist will contribute to the overall corporate and product marketing initiatives through the company’s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.
Key Responsibilities
Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights. Engage in marketing automation and email marketing campaigns to support lead nurturing. Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape. Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership. Collaborate with internal teams to create landing pages and optimize user experience. Identify critical conversion points and drop-off points and optimize user funnels. Recommend and implement digital best practices. Manage agencies and other vendor partners associated with digital assets.
To succeed in this role, the Digital Marketing Specialist will:
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools Communicate regularly and proactively with the VP of Global Marketing on project status
Benefits
At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:
Comprehensive medical, dental and vision plans 401(k) with a percentage match Supplemental insurance options Paid time off program with paid holidays
Paid volunteer hours, and charitable giving matches
Bachelor’s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience Experience with website management tools – Wordpress preferred Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.) Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred) Strong critical thinking and organizational skills Computer literacy, particularly in Microsoft Office Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Industrial Machinery Manufacturing Referrals increase your chances of interviewing at Geospace Technologies by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles.
Houston, TX $59,000.00-$69,000.00 2 weeks ago Houston, TX $55,000.00-$85,000.00 1 week ago Houston, TX $58,000.00-$65,000.00 2 weeks ago Social Media Specialist – B2B - Remote Work
Houston, TX $58,000.00-$67,000.00 2 weeks ago Marketing Director & Social Media Manager
Katy, TX $55,000.00-$65,000.00 1 month ago Houston, TX $50,000.00-$60,000.00 5 months ago Greater Houston $75,000.00-$96,850.00 10 hours ago Houston, TX $60,000.00-$65,000.00 1 week ago Houston, TX $125,000.00-$160,000.00 3 weeks ago Houston, TX $62,000.00-$68,000.00 2 weeks ago Houston, TX $125,000.00-$145,000.00 1 day ago Houston, TX $50,000.00-$55,000.00 3 weeks ago Pasadena, TX $52,000.00-$70,000.00 3 weeks ago Houston, TX $120,000.00-$150,000.00 1 week ago Pasadena, TX $90,000.00-$115,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Digital Marketing Specialist
role at
Geospace Technologies Join to apply for the
Digital Marketing Specialist
role at
Geospace Technologies The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.
This role the specialist will contribute to the overall corporate and product marketing initiatives through the company’s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.
Key Responsibilities
Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights. Engage in marketing automation and email marketing campaigns to support lead nurturing. Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape. Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership. Collaborate with internal teams to create landing pages and optimize user experience. Identify critical conversion points and drop-off points and optimize user funnels. Recommend and implement digital best practices. Manage agencies and other vendor partners associated with digital assets.
To succeed in this role, the Digital Marketing Specialist will:
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools Communicate regularly and proactively with the VP of Global Marketing on project status
Benefits
At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:
Comprehensive medical, dental and vision plans 401(k) with a percentage match Supplemental insurance options Paid time off program with paid holidays
Paid volunteer hours, and charitable giving matches
Bachelor’s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience Experience with website management tools – Wordpress preferred Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.) Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred) Strong critical thinking and organizational skills Computer literacy, particularly in Microsoft Office Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Industrial Machinery Manufacturing Referrals increase your chances of interviewing at Geospace Technologies by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles.
Houston, TX $59,000.00-$69,000.00 2 weeks ago Houston, TX $55,000.00-$85,000.00 1 week ago Houston, TX $58,000.00-$65,000.00 2 weeks ago Social Media Specialist – B2B - Remote Work
Houston, TX $58,000.00-$67,000.00 2 weeks ago Marketing Director & Social Media Manager
Katy, TX $55,000.00-$65,000.00 1 month ago Houston, TX $50,000.00-$60,000.00 5 months ago Greater Houston $75,000.00-$96,850.00 10 hours ago Houston, TX $60,000.00-$65,000.00 1 week ago Houston, TX $125,000.00-$160,000.00 3 weeks ago Houston, TX $62,000.00-$68,000.00 2 weeks ago Houston, TX $125,000.00-$145,000.00 1 day ago Houston, TX $50,000.00-$55,000.00 3 weeks ago Pasadena, TX $52,000.00-$70,000.00 3 weeks ago Houston, TX $120,000.00-$150,000.00 1 week ago Pasadena, TX $90,000.00-$115,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr