Advance Local
Job Description
Strengthening and empowering all of the communities we serve.
Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We're well known as the best in automotive and are successfully expanding to more verticals, too.
Adpearance is a part of Advance Automotive, comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. That's why we've developed powerful, proprietary platforms that combine data, cutting-edge AI technology and machine learning with expert marketing knowledge to help automotive dealerships and manufacturers efficiently drive sales, gain market share, and conquest competitors. To learn more about our entire portfolio of automotive brands, visit www.advanceautomotive.ai .
Adpearance is hiring for a
Sr. Digital Advertising Specialist
. This position plays a critical role in driving performance and innovation across our digital advertising efforts. This position serves as both a strategic and tactical resource-leading the development, execution, and optimization of client campaigns across multiple platforms. In addition to building and managing high-impact campaigns, the Sr. Digital Advertising Specialist is responsible for continuously enhancing our digital advertising infrastructure, refining service offerings, and contributing to the evolution of internal tools and processes. With a focus on both client success and operational excellence, this role ensures our advertising strategies remain innovative, scalable, and results-driven.
Responsibilities:
Client Campaign Development & Execution
Lead the creation and continuous refinement of digital advertising campaigns across platforms such as Google, Bing, Facebook, and others.
Own the full lifecycle of campaign builds-from strategic planning to execution-ensuring alignment with client goals and market opportunities.
Campaign Management & Optimization
Oversee daily campaign maintenance and performance optimization, including:
Budget pacing and bid strategy refinement
Ongoing ad copy, keyword, audience, and placement updates
Management of advanced features (e.g., RLSA, ad extensions, shared libraries)
Leverage data to uncover performance trends and execute high-impact optimizations based on granular analysis.
Ensure campaigns evolve with platform changes, client needs, and emerging service offerings.
Conduct holistic account evaluations to identify scalable improvements across campaigns.
Client & Cross-Team Collaboration
Serve as a strategic partner to internal teams and clients through:
Regular reporting and insight delivery, including executive-level summaries
Clear communication of performance trends, opportunities, and roadmaps
Participation in account planning, strategy sessions, and presentations
Translate complex performance data into actionable strategies and client-friendly language.
Team Leadership & Knowledge Sharing
Act as a mentor and subject-matter expert for team members by:
Developing and maintaining internal documentation aligned with evolving best practices
Supporting onboarding and ongoing training of peers and junior specialists
Helping balance workload across team members and stepping into a leadership role as needed
Innovation, Tools, & Systems Support
Contribute to the ongoing improvement of internal tools and systems used for campaign management, reporting, and analysis.
Collaborate across departments to identify process gaps and propose enhancements.
Provide actionable feedback to improve tool functionality, performance, and team efficiency.
Qualifications:
Proficient in managing and optimizing campaigns within Google Ads, Microsoft Ads, and Meta Ads platforms
Skilled in using Microsoft Excel, PowerPoint, and Word for data analysis, reporting, and presentation development
Strong command of spelling, grammar, and written communication, with the ability to create clear and professional client-facing materials
Solid analytical and mathematical skills with a proven ability to interpret large data sets and draw actionable insights
Highly detail-oriented with the ability to identify and correct inconsistencies in data, copy, or campaign execution
Google Ads Certification required; additional platform certifications a plus
Familiarity with website development concepts such as HTML, CSS, or JavaScript is preferred
Comfortable identifying issues proactively and voicing concerns or recommendations to drive resolution and performance
Confident in presenting findings and strategic recommendations to clients in both written and verbal formats
Education and Experience:
Bachelor's degree in a related field or equivalent job experience required
Minimum 5 years of working in Google ads, Microsoft ads, or Facebook ads required
Minimum 5 years working in Google Analytics required
Experience with data visualization software (Looker Studio/Google Data Studio, Tableau) is strongly preferred
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
Strengthening and empowering all of the communities we serve.
Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We're well known as the best in automotive and are successfully expanding to more verticals, too.
Adpearance is a part of Advance Automotive, comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. That's why we've developed powerful, proprietary platforms that combine data, cutting-edge AI technology and machine learning with expert marketing knowledge to help automotive dealerships and manufacturers efficiently drive sales, gain market share, and conquest competitors. To learn more about our entire portfolio of automotive brands, visit www.advanceautomotive.ai .
Adpearance is hiring for a
Sr. Digital Advertising Specialist
. This position plays a critical role in driving performance and innovation across our digital advertising efforts. This position serves as both a strategic and tactical resource-leading the development, execution, and optimization of client campaigns across multiple platforms. In addition to building and managing high-impact campaigns, the Sr. Digital Advertising Specialist is responsible for continuously enhancing our digital advertising infrastructure, refining service offerings, and contributing to the evolution of internal tools and processes. With a focus on both client success and operational excellence, this role ensures our advertising strategies remain innovative, scalable, and results-driven.
Responsibilities:
Client Campaign Development & Execution
Lead the creation and continuous refinement of digital advertising campaigns across platforms such as Google, Bing, Facebook, and others.
Own the full lifecycle of campaign builds-from strategic planning to execution-ensuring alignment with client goals and market opportunities.
Campaign Management & Optimization
Oversee daily campaign maintenance and performance optimization, including:
Budget pacing and bid strategy refinement
Ongoing ad copy, keyword, audience, and placement updates
Management of advanced features (e.g., RLSA, ad extensions, shared libraries)
Leverage data to uncover performance trends and execute high-impact optimizations based on granular analysis.
Ensure campaigns evolve with platform changes, client needs, and emerging service offerings.
Conduct holistic account evaluations to identify scalable improvements across campaigns.
Client & Cross-Team Collaboration
Serve as a strategic partner to internal teams and clients through:
Regular reporting and insight delivery, including executive-level summaries
Clear communication of performance trends, opportunities, and roadmaps
Participation in account planning, strategy sessions, and presentations
Translate complex performance data into actionable strategies and client-friendly language.
Team Leadership & Knowledge Sharing
Act as a mentor and subject-matter expert for team members by:
Developing and maintaining internal documentation aligned with evolving best practices
Supporting onboarding and ongoing training of peers and junior specialists
Helping balance workload across team members and stepping into a leadership role as needed
Innovation, Tools, & Systems Support
Contribute to the ongoing improvement of internal tools and systems used for campaign management, reporting, and analysis.
Collaborate across departments to identify process gaps and propose enhancements.
Provide actionable feedback to improve tool functionality, performance, and team efficiency.
Qualifications:
Proficient in managing and optimizing campaigns within Google Ads, Microsoft Ads, and Meta Ads platforms
Skilled in using Microsoft Excel, PowerPoint, and Word for data analysis, reporting, and presentation development
Strong command of spelling, grammar, and written communication, with the ability to create clear and professional client-facing materials
Solid analytical and mathematical skills with a proven ability to interpret large data sets and draw actionable insights
Highly detail-oriented with the ability to identify and correct inconsistencies in data, copy, or campaign execution
Google Ads Certification required; additional platform certifications a plus
Familiarity with website development concepts such as HTML, CSS, or JavaScript is preferred
Comfortable identifying issues proactively and voicing concerns or recommendations to drive resolution and performance
Confident in presenting findings and strategic recommendations to clients in both written and verbal formats
Education and Experience:
Bachelor's degree in a related field or equivalent job experience required
Minimum 5 years of working in Google ads, Microsoft ads, or Facebook ads required
Minimum 5 years working in Google Analytics required
Experience with data visualization software (Looker Studio/Google Data Studio, Tableau) is strongly preferred
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.