Nelnet
Nelnet Business Services (NBS), a part of Nelnet, Inc., is at the forefront of providing payment technology, education services, and learning management solutions to educational and faith-based organizations. We proudly support over 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students and families worldwide. Our commitment to exceptional service fosters long-lasting partnerships, while our passion for creativity and innovation empowers our communities to thrive.
Joining NBS means becoming part of a vibrant community that invests in you individually, united by our mission to create opportunities where people live, learn, and work.
As a Digital Strategy Lead for NBS Marketing, you will play a pivotal role in shaping, executing, and refining digital marketing and web strategies across our diverse brands. This is an ideal position for a strategic thinker who can connect customer journeys with data insights, drive comprehensive digital roadmaps, and collaborate with writers, designers, and developers to produce impactful results. Your leadership will drive strategy for web properties, digital content, SEO/SEM, and performance analytics, partnering with stakeholders to enhance digital experiences that facilitate business growth.
Key Responsibilities:
Develop and oversee the digital strategy roadmap for NBS brands and web platforms.
Lead cross-functional digital initiatives aligned with brand, demand generation, content, and conversion objectives.
Define and execute UX and SEO strategies that align with brand content goals; ensure web analytics frameworks support informed decision-making.
Write creative briefs, project plans, and estimates for digital initiatives.
Create and implement scalable processes for web governance, optimization, and performance reporting.
Coordinate with web, creative, and content teams to ensure a unified digital presence aligning with the digital roadmap.
Manage the strategy and execution of A/B and multivariate testing to guide digital UX and content choices.
Oversee programmatic media buying strategies and execution to align with campaign objectives, audience targeting, and budget management.
Maintain external vendor relationships to ensure the timely and budget-conscious delivery of digital projects.
Work collaboratively with Marketing Intelligence and AI specialists to transform web performance data into actionable insights for enhancing content and UX.
Stay updated on the latest digital trends, technologies, and best practices.
Qualifications:
Education:
Bachelor's degree in Marketing, Advertising, Digital Communications, UX, Computer Science, or a related field.
Experience:
At least 5 years in digital strategy or marketing across multiple brands or business units.
Demonstrated success in web optimization, digital campaign execution, and effective stakeholder collaboration.
Experience managing programmatic media buying platforms and strategies (e.g., Google DV360, The Trade Desk, Amazon DSP).
Proficiency with CMS platforms (e.g., WordPress, Sitecore), Google Analytics (including Tag Manager & Search Console), SEO tools, and marketing automation systems.
Experience working with Hubspot or comparable Marketing CRM platforms.
Background in SaaS, B2B, or education technology sectors is preferred.
Skills and Competencies:
Exceptional verbal, presentation, and written communication skills.
Strategic thinker with robust execution capabilities.
Attention to detail and project management proficiency.
A talent for translating technical capabilities into benefits for diverse audiences.
Deep understanding of digital UX, SEO, and performance analytics.
Familiarity with agile workflows and digital sprint planning.
Ability to prioritize and manage deadlines across multiple projects.
A passion for digital innovation, experimentation, and continuous improvement.
Our comprehensive benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life and AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentives, short- and long-term disability, and a robust wellness program.
Nelnet is dedicated to fostering a welcoming and respectful workplace where every associate can succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered, without discrimination based on race, color, religion, national origin, gender, age, disability, sexual orientation, or any other protected status. We value the unique contributions of every team member and believe a positive work environment benefits everyone.
Nelnet is a Drug Free and Tobacco Free Workplace. We are more than just the nation’s largest student loan servicer; we offer professional services, consumer loan originations and servicing, payment processing, renewable energy innovations, and education expertise across K-12 and higher education sectors.