Vice President of Marketing

Direct message the job poster from SBH Fashion

Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion

Digitally Native Beauty brand is looking for a looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning.
The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping reach new audiences, scale their creator and partnership programs, and drive consistent, high-impact product launches.
Key Responsibilities
Marketing Leadership

• Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones
• Build integrated campaign strategies across teams and channels—owned, earned, and paid
• Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables
• Ensure consistency and clarity across all marketing touchpoints
  

Go-To-Market Strategy

• Own launch strategy and execution for all new products, kits, and collaborations
• Build repeatable GTM processes in partnership with Product, Ops, and Creative
• Ensure launches are high-impact, on time, and well supported by all marketing functions
• Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout
  

Influencer & Creator Marketing

• Set the vision and strategy for influencer and creator marketing
• Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate
• Collaborate with Growth to amplify creator content in paid and performance media
• Build and manage a high-performing Influencer team and hire key talent
  

Campaign & Creative Development

• Partner with Creative Director to concept and execute 360 campaigns and key brand moments
• Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth
• Guide asset development across platforms and formats—from email to Meta to retail
• Ensure creative output is high quality, on brand, and strategically sound
  

Marketing Operations & Team Leadership

• Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops
• Drive clarity, accountability, and focus across all marketing functions
• Establish process and team structure to support scaling execution
• Own team-wide planning and delivery against calendar and company goals
  

What You’ll Bring

• 10+ years in marketing with at least 3+ years in a senior leadership role
• Experience in beauty or consumer brands preferred
• Strong background in product marketing, creative development, and campaign planning
• Proven success in influencer and creator marketing strategy
• Excellent cross-functional communication and team leadership skills
• Experience managing complex calendars and high-volume execution
  

Salary dependent on experience but around $230,000 base

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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