Unwell
In less than three years, Unwell’s community-driven growth has established a powerful relationship with Gen Z women – the most culturally significant consumer cohort. This bond is rooted in shared values like inclusivity, empowerment, and self-care, amplified by Alex Cooper’s & the Unwell family's unapologetic honesty.
As Gen Z women drive cultural change, Unwell is seeking a
Vice President of Marketing
who understands how trends translate to our company as a trusted ally for a generation seeking brands that reflect their values, speak their language, and support them through every chapter of their journey. Reporting to the CMO, this new hire will be the senior marketer based at our headquarters in Los Angeles. In this role, you will define and drive the holistic brand identity of Unwell across all verticals—from media to consumer products. You’ll lead the development and execution of integrated brand strategies that elevate awareness, define culture, and deepen connection with our community. This is a rare opportunity to shape the voice of a female-focused Gen Z brand at the intersection of culture, identity, and entertainment. Qualified applicants must be a creative storyteller, culturally fluent, and entrepreneurial leader. We believe in Gen Z, you must live-and-breathe them. That’s the challenge in fulfilling this position – identifying a contemporary cross-platform brand builder who’s obsessed with maximizing the moment. In applying, please feel free to concisely express in whatever form appropriate why that’s you. And, if you put the effort in; we’ll respond. Responsibilities" Brand Strategy & Positioning Lead the evolution of Unwell’s brand identity, tone, and emotional truth Craft narrative frameworks that translate across product, content, and community Partner with leadership to shape our long-term creative vision Team & Cross-Functional Leadership Manage 3-5 reports while also being hands-on several high-profile projects Led by example across the company as the senior LA-based marketer Manage budgets, timelines, and resources across multiple initiatives Oversee the
end-to-end strategy and execution of marketing initiatives , including: Creative Direction:
Partner closely with creative teams to develop breakthrough storytelling that communicates our brand values and differentiators. Partnerships & Collabs:
Identify and manage brand partnerships that expand reach and align with our values. Press / Comms / Foundation:
Elevate and protect the brand Cross Platform Campaigns:
Creative, efficient, effective strategies Email Marketing / Owned Channels:
Grow overall reach IRL:
Core part of community growth and brand appeal Qualifications 10+ years of brand marketing experience, including in a leadership position in-house for a consumer facing brand Industry experience in Media, Cultural Events, Creator Economy, or IP Launches preferred. Entrepreneurial settings are a major plus. Strong creative thinker with visual identity, storytelling, and content strategy skills Deep knowledge of the social, influencer, and media landscape TikTok obsessed – It’s our language
#J-18808-Ljbffr
Vice President of Marketing
who understands how trends translate to our company as a trusted ally for a generation seeking brands that reflect their values, speak their language, and support them through every chapter of their journey. Reporting to the CMO, this new hire will be the senior marketer based at our headquarters in Los Angeles. In this role, you will define and drive the holistic brand identity of Unwell across all verticals—from media to consumer products. You’ll lead the development and execution of integrated brand strategies that elevate awareness, define culture, and deepen connection with our community. This is a rare opportunity to shape the voice of a female-focused Gen Z brand at the intersection of culture, identity, and entertainment. Qualified applicants must be a creative storyteller, culturally fluent, and entrepreneurial leader. We believe in Gen Z, you must live-and-breathe them. That’s the challenge in fulfilling this position – identifying a contemporary cross-platform brand builder who’s obsessed with maximizing the moment. In applying, please feel free to concisely express in whatever form appropriate why that’s you. And, if you put the effort in; we’ll respond. Responsibilities" Brand Strategy & Positioning Lead the evolution of Unwell’s brand identity, tone, and emotional truth Craft narrative frameworks that translate across product, content, and community Partner with leadership to shape our long-term creative vision Team & Cross-Functional Leadership Manage 3-5 reports while also being hands-on several high-profile projects Led by example across the company as the senior LA-based marketer Manage budgets, timelines, and resources across multiple initiatives Oversee the
end-to-end strategy and execution of marketing initiatives , including: Creative Direction:
Partner closely with creative teams to develop breakthrough storytelling that communicates our brand values and differentiators. Partnerships & Collabs:
Identify and manage brand partnerships that expand reach and align with our values. Press / Comms / Foundation:
Elevate and protect the brand Cross Platform Campaigns:
Creative, efficient, effective strategies Email Marketing / Owned Channels:
Grow overall reach IRL:
Core part of community growth and brand appeal Qualifications 10+ years of brand marketing experience, including in a leadership position in-house for a consumer facing brand Industry experience in Media, Cultural Events, Creator Economy, or IP Launches preferred. Entrepreneurial settings are a major plus. Strong creative thinker with visual identity, storytelling, and content strategy skills Deep knowledge of the social, influencer, and media landscape TikTok obsessed – It’s our language
#J-18808-Ljbffr