UMS CONSULTANT PTE. LTD.
Job Scope:
The
Senior Marketing Manager
is responsible for developing and executing strategic marketing plans to enhance brand visibility, drive customer engagement, and increase market share. This role leads a team of marketing professionals, collaborates with cross-functional departments, and oversees the planning, development, and implementation of all marketing initiatives across digital and traditional channels. Roles and Responsibilities:
Strategic Planning & Leadership
Develop and implement integrated marketing strategies aligned with business objectives Lead and manage the marketing team to ensure consistent execution of campaigns Monitor marketing performance metrics and adjust strategies accordingly Oversee the marketing budget and ensure effective allocation of resources Brand Management
Ensure brand consistency across all platforms, campaigns, and communications Oversee content creation, branding materials, and messaging tone Strengthen the brand’s positioning and awareness in local and regional markets Campaign Management
Plan, execute, and measure multi-channel marketing campaigns Manage go-to-market strategies for product launches and promotional events Analyse campaign effectiveness and ROI, and provide actionable insights Digital Marketing
Oversee SEO, SEM, email marketing, social media, and digital advertising strategies Collaborate with web developers and digital teams to optimise user experience Stay current with digital trends and tools to ensure innovative outreach Market Research & Analysis
Conduct market, customer, and competitor analysis to identify opportunities Translate data insights into strategies to improve customer acquisition and retention Present findings and strategic recommendations to senior leadership Stakeholder & Agency Management
Liaise with external agencies, media partners, and vendors Work closely with sales, product, and customer success teams to align messaging Manage PR efforts and media communications as needed
#J-18808-Ljbffr
The
Senior Marketing Manager
is responsible for developing and executing strategic marketing plans to enhance brand visibility, drive customer engagement, and increase market share. This role leads a team of marketing professionals, collaborates with cross-functional departments, and oversees the planning, development, and implementation of all marketing initiatives across digital and traditional channels. Roles and Responsibilities:
Strategic Planning & Leadership
Develop and implement integrated marketing strategies aligned with business objectives Lead and manage the marketing team to ensure consistent execution of campaigns Monitor marketing performance metrics and adjust strategies accordingly Oversee the marketing budget and ensure effective allocation of resources Brand Management
Ensure brand consistency across all platforms, campaigns, and communications Oversee content creation, branding materials, and messaging tone Strengthen the brand’s positioning and awareness in local and regional markets Campaign Management
Plan, execute, and measure multi-channel marketing campaigns Manage go-to-market strategies for product launches and promotional events Analyse campaign effectiveness and ROI, and provide actionable insights Digital Marketing
Oversee SEO, SEM, email marketing, social media, and digital advertising strategies Collaborate with web developers and digital teams to optimise user experience Stay current with digital trends and tools to ensure innovative outreach Market Research & Analysis
Conduct market, customer, and competitor analysis to identify opportunities Translate data insights into strategies to improve customer acquisition and retention Present findings and strategic recommendations to senior leadership Stakeholder & Agency Management
Liaise with external agencies, media partners, and vendors Work closely with sales, product, and customer success teams to align messaging Manage PR efforts and media communications as needed
#J-18808-Ljbffr