The MedEquip Shop
Content and Marketing Specialist at The MedEquip Shop Houston, TX
The MedEquip Shop, Houston, Texas, United States, 77246
Content and Marketing Specialist job at The MedEquip Shop, Houston, TX.
Job Description
Are you our future Content and Marketing Specialist? Were seeking an all-star Content and Marketing Specialist to join our growing team and lead our inbound marketing initiatives. Your goal will be to drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in the Home Medical Equipment and Supplies Industry. The ideal candidate must have a passion for writing and storytelling with a journalists mindset, as well as a strong focus on content performance, management, and analytics. Responsibilities:
Own and execute the content strategy to ensure consistent publication of revenue-driving content. Publish at least three new written pieces weekly. Create multimedia content, including videos, to explain products and features. Interview internal subject matter experts for content development. Edit, proofread, and improve writers posts. Manage email marketing efforts, including newsletters and automated workflows. Utilize AI tools to optimize content creation, performance evaluation, and distribution. Collaborate with the sales team to identify content topics and develop an editorial calendar. Use analytics and reporting to inform content strategies. Lead SEO efforts for the website and content. Produce premium content like ebooks, pillar pages, and conversion offers. Distribute content via social media for engagement and promotion. Engage in professional development in relevant areas, such as content technology and certifications (HubSpot, GoHighlevel). Educational Background
A degree in English, Journalism, or Public Relations is preferred but not mandatory. Relevant experience will also be considered. Skills and Knowledge:
Passion for writing and impeccable editorial skills. Knowledge of editorial style guides (e.g., AP, Chicago Manual). Ability to articulate the business goals behind content creation. Experience with AI tools like ChatGPT, Claude, Llama, etc. Project management skills for editorial schedules and deadlines. Understanding of AIs role in marketing and content targeting. Excellent interpersonal skills. Experience with HubSpot, GoHighlevel, Google Analytics, Search Console, SEMrush. Interviewing skills and curiosity. Data-driven decision-making skills. Team-oriented mindset. Bonus: Experience with GoHighlevel, journalism training. About Us
The MedEquip Shop is the leading provider of home medical equipment and supplies in the Houston Metro Area. We offer a wide range of products for sale and rent, including aids to daily living, safety, mobility, respiratory, and wound care products. Our services include repair, delivery, and in-home setup. #J-18808-Ljbffr
Are you our future Content and Marketing Specialist? Were seeking an all-star Content and Marketing Specialist to join our growing team and lead our inbound marketing initiatives. Your goal will be to drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in the Home Medical Equipment and Supplies Industry. The ideal candidate must have a passion for writing and storytelling with a journalists mindset, as well as a strong focus on content performance, management, and analytics. Responsibilities:
Own and execute the content strategy to ensure consistent publication of revenue-driving content. Publish at least three new written pieces weekly. Create multimedia content, including videos, to explain products and features. Interview internal subject matter experts for content development. Edit, proofread, and improve writers posts. Manage email marketing efforts, including newsletters and automated workflows. Utilize AI tools to optimize content creation, performance evaluation, and distribution. Collaborate with the sales team to identify content topics and develop an editorial calendar. Use analytics and reporting to inform content strategies. Lead SEO efforts for the website and content. Produce premium content like ebooks, pillar pages, and conversion offers. Distribute content via social media for engagement and promotion. Engage in professional development in relevant areas, such as content technology and certifications (HubSpot, GoHighlevel). Educational Background
A degree in English, Journalism, or Public Relations is preferred but not mandatory. Relevant experience will also be considered. Skills and Knowledge:
Passion for writing and impeccable editorial skills. Knowledge of editorial style guides (e.g., AP, Chicago Manual). Ability to articulate the business goals behind content creation. Experience with AI tools like ChatGPT, Claude, Llama, etc. Project management skills for editorial schedules and deadlines. Understanding of AIs role in marketing and content targeting. Excellent interpersonal skills. Experience with HubSpot, GoHighlevel, Google Analytics, Search Console, SEMrush. Interviewing skills and curiosity. Data-driven decision-making skills. Team-oriented mindset. Bonus: Experience with GoHighlevel, journalism training. About Us
The MedEquip Shop is the leading provider of home medical equipment and supplies in the Houston Metro Area. We offer a wide range of products for sale and rent, including aids to daily living, safety, mobility, respiratory, and wound care products. Our services include repair, delivery, and in-home setup. #J-18808-Ljbffr