Sr Site Merchandising Specialist

ABOUT THE POSITION The Sr Site Merchandising Specialist supports the overall North America eCommerce browse and sell-through objectives for company websites. Responsible for site search, navigation, filtering, boost/bury, and product information that optimizes discovery and purchase intent for their category. Conducts in-depth performance analyses, providing insights and recommendations to enhance business strategy and consumer experience online. HOW YOU’LL MAKE A DIFFERENCE Develops and executes data-backed site merchandising strategies to drive growth and improve the online experience. Leads the tactical strategy and implementation of site merchandising across Columbia’s website. Partners with content, promotions, CRO, SEO, and buying teams to align site merchandising efforts with broader business goals. Executes category-specific optimizations of site search, filtering, navigation, page sort algorithms, pinning, and product recommendations. Collaborates with other Specialists on blended pages to ensure an optimal consumer experience. Monitors and analyzes the performance of site merchandising activities and sell-through daily. Produces weekly business reviews and ad hoc reports, providing insights and action plans to improve engagement, revenue, and repeat visitors. Leverages deep product expertise to support go-to-market planning and creative briefing. Provides linking strategies for content, marketing activations, bundling, and styling. Keeps up with industry trends, performs regular competitive analyses, and identifies exceptional site experiences for the geos. Plays a pivotal role in deploying, driving, and optimizing the implementation of personalized browse experiences with other specialists and the Site Merchandising Manager. Partners with UX and digital product teams to ideate and deploy new features or tools to boost product sales and AOV. Leads the execution of product and collection launches, ensuring a strong consumer journey. YOU ARE A relentless problem-solver dedicated to creating a positive consumer experience while achieving business objectives. Detail-oriented with a strong sense of urgency. An avid online shopper familiar with best practices in eCommerce experiences. Strong analytical skills with a proven ability to leverage data for decision-making and performance improvements. YOU HAVE Bachelor’s degree, applicable certification, or equivalent experience. 5-8 years of professional experience with proficiency in relevant tools, systems, or procedures. Thorough knowledge of web analytics, with strong experience in Adobe Analytics or Google Analytics. Experience with PowerBI or other analytics tools with inventory data. Experience working with site search and page sort tools; Salesforce experience is preferred. Experience with product recommendation tools is preferred. Experience with online marketing strategies and brand management is a plus. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Experience in a B2C, omnichannel retail environment is preferred. LI-JC1 Hybrid This job description is a general overview of the position's scope and responsibilities and is not all-inclusive. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We are committed to providing reasonable accommodations for individuals with disabilities. If you need accommodation during the application process, please notify your recruiter. Our benefits package includes medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, voluntary benefits, and wellness programs. We also offer employee discounts and a generous time-off policy. If you require accommodations to complete your application, please contact us with the subject: "Applicant Assistance Requested."

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