Tandym Group
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$135,000.00/yr - $145,000.00/yr A consumer products company in New York City is actively seeking a new Senior Product Marketing Manager to join their team. In this role, the Senior Product Marketing Manager will be responsible for leading the end-to-end go-to-market (GTM) process for feature launches, ensuring seamless alignment across marketing, product, content design, analytics, and other key teams. About the Opportunity: Start Date:
ASAP Hours:
9am to 5pm Responsibilities: Define the full scope of new feature launches and ensure alignment across cross-functional teams (marketing, product, engineering, etc.) Determine campaign amplification needs, including intensity and breadth of marketing efforts Establish clear roles, deliverables, and timelines for all involved teams Define research goals to capture user insights through surveys, interviews, and competitive analysis Collaborate with product teams to align research findings with feature positioning and user needs Develop user personas highlighting pain points and opportunities for key segments Create differentiated messaging strategies informed by competitive analysis Finalize creative briefs detailing messaging, target audiences, and channel strategy Lead the development and localization of marketing assets (UA, CRM, ASO, Social, Comms) with design and content teams. Review and approve all assets to ensure alignment with GTM strategy Define adoption testing goals and success criteria for launch readiness Host GTM kick-off meetings and align stakeholders on launch plans Execute feature launches across planned marketing channels, monitoring real-time performance and adjusting strategies as needed Track KPIs (adoption rate, engagement, retention) immediately post-launch Analyze performance data and refine messaging and campaigns for maximum impact Qualifications: 5+ years of experience in Consumer Product Marketing Proven success leading GTM strategies for new features or products Strong experience in strategic planning and execution, managing cross-functional alignment from concept to launch Skilled in consumer insights: developing user personas and using data/research to inform marketing strategy Expertise in messaging and positioning for diverse user segments Hands-on experience managing multi-channel campaigns (brand, influencer, CRM, social, ASO) with measurable success Strong analytical skills: defining and tracking KPIs, analyzing results, and optimizing campaigns Exceptional collaboration and communication skills, with the ability to influence and drive consensus Comfortable operating in a fast-paced environment, balancing strategic vision with tactical execution Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Business Development, Marketing, and Strategy/Planning Industries Internet Marketplace Platforms, Mobile Gaming Apps, and Social Networking Platforms Referrals increase your chances of interviewing at Tandym Group by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles.
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$135,000.00/yr - $145,000.00/yr A consumer products company in New York City is actively seeking a new Senior Product Marketing Manager to join their team. In this role, the Senior Product Marketing Manager will be responsible for leading the end-to-end go-to-market (GTM) process for feature launches, ensuring seamless alignment across marketing, product, content design, analytics, and other key teams. About the Opportunity: Start Date:
ASAP Hours:
9am to 5pm Responsibilities: Define the full scope of new feature launches and ensure alignment across cross-functional teams (marketing, product, engineering, etc.) Determine campaign amplification needs, including intensity and breadth of marketing efforts Establish clear roles, deliverables, and timelines for all involved teams Define research goals to capture user insights through surveys, interviews, and competitive analysis Collaborate with product teams to align research findings with feature positioning and user needs Develop user personas highlighting pain points and opportunities for key segments Create differentiated messaging strategies informed by competitive analysis Finalize creative briefs detailing messaging, target audiences, and channel strategy Lead the development and localization of marketing assets (UA, CRM, ASO, Social, Comms) with design and content teams. Review and approve all assets to ensure alignment with GTM strategy Define adoption testing goals and success criteria for launch readiness Host GTM kick-off meetings and align stakeholders on launch plans Execute feature launches across planned marketing channels, monitoring real-time performance and adjusting strategies as needed Track KPIs (adoption rate, engagement, retention) immediately post-launch Analyze performance data and refine messaging and campaigns for maximum impact Qualifications: 5+ years of experience in Consumer Product Marketing Proven success leading GTM strategies for new features or products Strong experience in strategic planning and execution, managing cross-functional alignment from concept to launch Skilled in consumer insights: developing user personas and using data/research to inform marketing strategy Expertise in messaging and positioning for diverse user segments Hands-on experience managing multi-channel campaigns (brand, influencer, CRM, social, ASO) with measurable success Strong analytical skills: defining and tracking KPIs, analyzing results, and optimizing campaigns Exceptional collaboration and communication skills, with the ability to influence and drive consensus Comfortable operating in a fast-paced environment, balancing strategic vision with tactical execution Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Business Development, Marketing, and Strategy/Planning Industries Internet Marketplace Platforms, Mobile Gaming Apps, and Social Networking Platforms Referrals increase your chances of interviewing at Tandym Group by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles.
New York, NY $225,000.00-$325,000.00 5 days ago New York, NY $90,000.00-$100,000.00 2 weeks ago New York, NY $65,000.00-$116,000.00 1 day ago Manager, Ads Marketing - Scaled Channels & Content
New York, NY $225,000.00-$325,000.00 1 week ago Social Media Strategy & Content Assistant Manager
New York City Metropolitan Area $80,000.00-$85,000.00 2 weeks ago New York City Metropolitan Area $120,000.00-$135,000.00 3 weeks ago New York City Metropolitan Area $65,000.00-$82,000.00 2 weeks ago New York City Metropolitan Area $90,000.00-$100,000.00 2 weeks ago New York, NY $83,000.00-$119,000.00 2 months ago New York, NY $65,000.00-$80,000.00 1 week ago New York, NY $138,000.00-$170,000.00 1 day ago New York, NY $128,000.00-$186,000.00 1 week ago New York City Metropolitan Area $130,000.00-$175,000.00 3 weeks ago New York, NY $62,000.00-$65,000.00 1 week ago New York City Metropolitan Area $165,000.00-$213,000.00 1 day ago New York, NY $80,000.00-$105,000.00 2 days ago New York, NY $72,000.00-$78,000.00 1 week ago Assistant Brand Manager, Integrated Brand Marketing
New York, NY $100,000.00-$135,000.00 2 weeks ago Instagram Global Consumer Brand Marketing Manager
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