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Scratch Restaurants Group

Social Media Coordinator

Scratch Restaurants Group, Austin, Texas, us, 78716

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Benefits: Dental insurance Health insurance Paid time off Vision insurance Wellness resources Scratch Restaurants Group is an award-winning, chef-driven hospitality company behind acclaimed concepts such as Sushi by Scratch Restaurants, and Pasta|Bar With 26+ restaurants nationwide and a growing media presence, we are redefining fine dining, omakase, and fast-casual experiences through craft, storytelling, and creative excellence. Position Overview Were looking for a creative and motivated Social Media Coordinator to join our in-house team and support the online presence of our fine-dining brands, Pasta|Bar and Sushi by Scratch Restaurants. The ideal candidate is Austin-based, passionate about food, fluent in digital culture, and comfortable creating content both behind the camera and behind the screen. This is a remote position, but will require quarterly local shoots, content capture at restaurant locations, or campaign coordination. Will include occasional travel to Los Angeles. Key Responsibilities: Content Creation Capture and edit high-quality photo and video content (food, behind-the-scenes, chef moments, ambiance, etc.) Support creation of Instagram Reels, Facebook, TikToks, and story highlights Maintain a consistent visual aesthetic across all channels Social Media Management Assist in managing day-to-day posting on Instagram, Facebook, and TikTok for Pasta|Bar and Sushi by Scratch Restaurants Write engaging captions that reflect each brands voice Monitor engagement and community interaction (comments, DMs, reposts) Campaign Support Help plan and execute seasonal campaigns, menu launches, events, and media collaborations Work with PR and marketing to align social content with larger brand storytelling goals Analytics & Reporting Track performance metrics and provide regular updates on content engagement Identify trends and insights to optimize future posts Qualifications 1-2 years of experience in social media, marketing, or content creation Strong photography and photo editing skills (food photography is a major plus) Familiarity with social platforms: Instagram, TikTok, Facebook Basic video editing skills (Reels/TikTok experience preferred) Strong written communication skills and sense of voice Highly organized, self-motivated, and responsive to feedback Bonus: Familiarity with MailChimp, Canva, or other newsletter design platforms Based locally in Austin, TX, or surrounding areas, with flexibility for occasional local shoots or events Highly organized, self-motivated, and responsive to feedback Perks & Benefits Mainly remote Medical, Dental, Vision, 401K w/ matching Paid time off and Sick time Dining discounts at Sushi by Scratch Restaurants and Pasta | Bar

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