Brand Field Specialist

Brand Field Specialist

REMOTE POSITION - MUST RESIDE IN MICHIGAN

This role focuses on representing our brands through in-store sales efforts, consumer education, and community event execution to increase brand awareness, drive dispensary traffic, and boost sales. It requires extensive travel, relationship-building with retail partners, social media engagement, and coordination of promotional and sampling initiatives across the Michigan market. Please note this role has an hourly base pay PLUS monthly incentive / bonuses; see below for more information.

Brand Representation, Sales, & Event Execution

• Maintain a comprehensive understanding of BellRock Brands products, retail locations, loyalty programs, industry trends, and regulatory requirements to effectively represent the brand in consumer interactions and drive sales.
• Consistently embody the BellRock Brands at retail locations to increase sales.
• Strategically plan, organize, and execute various consumer-facing marketing events, including vendor days, product showcases, promotions, and community engagement initiatives, with a focus on driving traffic and conversions.
• Ensure seamless event execution, including securing locations/event, coordinating logistics, following approved budget, and setting up booths and displays to optimize consumer interaction and sales opportunities.
• Actively promote BellRock Brands products and services at events, engaging with customers to generate leads, encourage consumers to purchse, and drive dispensary visits.
• Serve as a passionate advocate for BellRocks mission, values, and commitment to the communities we serve while reinforcing sales initiatives.
• Actively engage with consumers and community members at diverse events, with a focus on increasing brand awareness and sales, including:


• Cannabis Events Represent BellRock Brands at dispensary events, festivals, and markets, educating consumers, showcasing products, and building brand loyalty while driving purchases and dispensary foot traffic.
• Community Engagements Participate in local events such as fundraisers, networking mixers, and community fairs, strengthening relationships, increasing brand presence, and identifying sales opportunities.

Relationship Building

• Cultivate and maintain strong relationships with retail partners, local influencers, and community leaders.
• Regularly visit dispensary locations to ensure BellRock Brands events drive traffic and contribute to increased sales.
• Collaborate with dispensary managers and staff to optimize event selections, ensuring alignment with business goals.

Account Maintenance

• Survey stores for inventory management, POS, training, promotional and new product placement opportunities.
• Ensure merchandising and brand placement to company standards.

Consumer Engagement

• Educate consumers on Bellrock Brands products, commitment to science, and quality.
• Scheduling and conduct Vendor Days at dispensaries based on BellRock Brands needs.
• Gather consumer feedback to provide valuable insights that enhance marketing strategies.

Product Training

• Scheduling and conducting budtender trainings based on BellRock Brands needs.
• Working with Marketing and Sales teams to refine education programs and continue to educate dispensaries, budtenders, and consumers through various channels.

Reporting

• Track and report event performance, loyalty program sign-ups, and overall consumer engagement.
• Provide detailed insights on market trends, consumer preferences, and emerging opportunities to enhance BellRock Brands marketing strategies.
• Utilize our CRM for account check-ins, promotions, vendor day schedules, etc.

Sampling Programs

• Execute compliant product sampling initiatives at approved locations while adhering to state and local regulations.
• Distribute promotional materials and product samples to consumers, offering firsthand experience with BellRock Brands products.
• Track sampling program effectiveness, reporting consumer responses and potential sales impact.

Social Media Activation

• Promote BellRock Brands products and events on social media, sharing engaging content that resonates with target audiences.
• Engage with followers online, encouraging participation in events, product trials, and community conversations using branded hashtags.
• Work with the marketing team to align social media efforts with larger brand campaigns, maximizing impact and reach.

Other

• Overall market information to understand trends, new products and sales strategies.
• Drive profitable sales, brand growth and loyalty for several business areas.
• Develop and execute brand management plans.
• Identify brand-building areas to include increased product/brand placements (monthly goal assigned monthly/quarterly).
• $1,500/month incentive earnings potential, with IRS mileage reimbursements.

Salary

$21 - $21 USD per hour

Required Skills

Requirements

• Bachelors degree in marketing, business, or a related field preferred
• Minimum of 2 years of sales experience, preferably in field marketing, brand ambassadorship, or CBN/CBD
• Strong interpersonal skills with the ability to connect with diverse audiences and drive sales through consumer engagement
• Experience in event planning, grassroots brand promotion, and community outreach
• Highly motivated, independent, and detail-oriented with the ability to manage multiple projects
• Passion for community involvement and a solid understanding of cannabis regulations
• Proficiency in social media marketing and digital engagement
• Flexibility to travel within the state of Michigan; valid drivers license and reliable transportation required
• Must be 21 years or older.
• Flexible schedule, including evenings, weekends, and holidays, based on business needs.
• Ability to lift and transport promotional materials and event equipment.
• Up to 80% travel within designated market required.

Desired Skills

About BellRock Brands

Together, the BellRock brands offer a vast spectrum of high-quality cannabis-centric consumer packaged goods. With 11 brands and over 200 SKUs, BellRock reaches nearly every key consumer group and addresses the needs of a diverse cannabis consumer base. The BellRock manufacturing and distribution footprint continues to expand and currently spans nine states, and the Company owns or manages production facilities in its largest markets.

Benefits

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Equal opportunity employer

Our organization is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the bases of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.

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