Associate Director of Marketing for Established Brands

Position Summary: Join our dynamic team as the Associate Director of Marketing for Established Brands, where you will play a pivotal role in driving the marketing strategy and execution for our late-lifecycle brands. Your leadership will be essential in maximizing brand value, optimizing commercial investments, and managing brand evolution within Otsuka's CNS portfolio.

Key Responsibilities:

• Brand Strategy & Lifecycle Management: Oversee marketing efforts for established brands like Nuedexta, ensuring strategic transitions, ongoing performance, and readiness for loss of exclusivity (LOE).
• Commercial Execution: Develop and implement comprehensive marketing plans to sustain brand revenue, optimize promotional expenditures, and explore post-LOE opportunities.
• Cross-Functional Collaboration: Partner with market access, finance, commercial operations, and medical teams to ensure flawless execution of brand strategies.
• Market Monitoring: Keep a close watch on market dynamics, competitor activities, and reimbursement changes to continually refine marketing strategies.
• Performance Optimization: Track KPIs, adjust marketing tactics based on insights, and implement cost-effective promotional strategies.
• Agency Oversight: Manage agency partnerships to ensure effective execution of brand initiatives and optimize resource allocation.
• Early Commercialization Support: Assist the team with relevant early commercialization work and planning within the CNS arena as needed.

Qualifications & Key Competencies:

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 6+ years of experience in pharmaceutical or biotech marketing, with a background in late-lifecycle brand management or LOE strategies preferred.
• Strong grasp of market access, reimbursement, and commercialization strategies.
• Proven track record in developing and executing marketing plans for mature brands.
• Excellent collaboration skills, with experience engaging with sales, market access, and medical teams.
• Analytical mindset to track performance metrics and optimize investments.
• Experience in budget management and vendor oversight.
• Ability to thrive in a matrixed environment while managing multiple priorities.

This crucial role will ensure that Otsuka's established brands continue to perform effectively through late-lifecycle management. We seek an individual who is:

• Accountable for Results: Remain focused on strategic objectives and maintain high performance standards.
• Strategic Thinker: Make decisions considering long-term impacts on our customers, patients, employees, and the business.
• Customer-Centric: Maintain an emphasis on the needs of our customers and key stakeholders.
• Effective Communicator: Convey messages with clarity and respect, influencing at all levels.
• Development-Oriented: Take an active role in personal and professional growth.

Compensation: The salary range for this role is $164,530.00 - $245,985.00, plus incentive opportunities. Actual salary will depend on experience, specific skills, and internal benchmarks.

Benefits: Comprehensive benefits include medical, dental, vision coverage, life insurance, short-term and long-term disability, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and more.

Otsuka is an equal opportunity employer, and we encourage all qualified applicants to apply. This job description aims to provide a broad overview of responsibilities and may be amended as required by Otsuka to meet business needs.