Stryker
Manager, Downstream Marketing
As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio. What You Will Do:
Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.
Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.
Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.
Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.
Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.
Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.
Co-develop the Annual Marketing Plan and 35 year portfolio roadmap in partnership with divisional and local marketing and sales teams.
Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.
Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.
Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.
Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.
In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.
Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.
What you will need: Bachelor's degree required 8+ years of work experience required Preferred: MBA preferred 5+ years medical device or marketing experience preferred 2+ years of people management experience preferred Background in sales or experience supporting field sales teams is highly desirable
As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio. What You Will Do:
Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.
Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.
Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.
Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.
Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.
Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.
Co-develop the Annual Marketing Plan and 35 year portfolio roadmap in partnership with divisional and local marketing and sales teams.
Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.
Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.
Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.
Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.
In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.
Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.
What you will need: Bachelor's degree required 8+ years of work experience required Preferred: MBA preferred 5+ years medical device or marketing experience preferred 2+ years of people management experience preferred Background in sales or experience supporting field sales teams is highly desirable