Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we're transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel's AI Time platform. Our team comprises top talent in AI, product development, and engineering-innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.Position OverviewAs the Demand Generation Manager, you will be the driving force behind our lead generation and customer acquisition strategies in the legal and accounting markets. You'll report directly to our Head of Marketing, own the success of our demand generation strategy, and have significant budget authority.Laurel's mission is ambitious: to return time to professionals. Our Marketing goals are equally as ambitious, and your efforts will directly contribute to our growth trajectory as we aim to grow +300% annually.This is an exciting opportunity for a strategic thinker with a proven track record in B2B demand generation. You'll make a significant impact at a category-defining company while growing with us.Key ResponsibilitiesStrategy & ExecutionDevelop and execute a comprehensive demand generation strategy to achieve our goals for qualified leads and pipeline growth across legal and accounting verticalsManage and optimize multi-channel marketing campaigns including LinkedIn Ads, Google Ads, email marketing, SEO/SEM, and industry publicationsIdentify and experiment with new channels and tactics specific to professional services markets to drive growth and stay ahead of industry trendsChannel Management & OptimizationOwn always-on digital advertising programs with significant budget authority and ROI accountabilityDrive account-based marketing (ABM) strategy for high-value enterprise accounts, coordinating 1:1 and 1:few multi-channel outreach with sales teamsLead data-driven experimentation across channels to identify and scale new opportunities in professional services marketsTest and scale community sponsorships, newsletter placements, and professional association partnershipsBuild and optimize nurture sequences based on intent signals and complex buyer journey stages (90-180 day sales cycles)Cross-Functional CollaborationCollaborate closely with Community Manager to maximize pipeline generation from trade shows and industry eventsWork closely with sales and partner teams to ensure alignment on target markets, messaging, and lead qualificationPartner with RevOps team to manage lead flow processes and scale the marketing tech stack as the business growsCoordinate with Product Marketing on campaign strategy around product launchesPerformance & GrowthAnalyze complex performance data across all channels, providing actionable insights and recommendations for continuous optimizationDrive data-driven decision making on budget allocation, channel prioritization, and campaign strategy based on rigorous performance analysisLead curiosity-driven experimentation to identify new growth opportunities and stay ahead of industry trendsManage demand generation budget recommendations, ensuring optimal allocation of resources for maximum ROITrack and report on pipeline attribution, conversion rates, and channel performance using advanced analytics and attribution modelingQualificationsRequired Experience4-6 years of experience in B2B demand generation, growth marketing, or similar role, preferably in professional services, legal tech, or B2B SaaSStrong analytical and data interpretation skills with proven ability to make strategic decisions based on complex performance dataProven track record of developing and executing successful demand generation campaigns that drive significant pipeline growth ($5M+ annually)Demonstrated curiosity and experimental mindset with experience testing and scaling new marketing channelsExpertise in marketing automation platforms (HubSpot, Marketo, Salesforce Pardot) and CRM systemsStrategic & Technical SkillsHands-on experience managing programs on platforms like LinkedIn Ads and Google Ads with significant annual budgetsExperience with account-based marketing (ABM) strategy and execution for enterprise sales cyclesAdvanced proficiency in marketing analytics tools and attribution modeling to drive investment decisionsUnderstanding of professional services buying committees and complex decision-making processesExcellent communication and collaboration skills with ability to work effectively across teamsFlexibility and LogisticsLocation: This role will be based in our San Francisco Office and will be hybrid 3 days per week.Travel: Travel may be required up to 10% of the time.Why join Laurel:To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis OhanianA smart, fun, collaborative, and inclusive teamGreat employee benefits, including equity and 401KBi-annual, in-person company off-sites, in unique locations, to grow and share time with the teamAn opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying timeWe encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance. If you think you'd be a good fit for this role, we encourage you to apply, even if you don't perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
Laurel Property Services