Job Type Full-timeDescriptionSUMMARYThe Director, Social Media Strategy is a senior leader responsible for shaping and driving integrated organic and paid social strategies that build brands and deliver measurable results. As a part of the PR & Social Media team, this role partners across disciplines to transform platform behavior and consumer insight into high-performing social programs. With experience in CPG and a strong understanding of e-commerce, this individual blends storytelling and strategy to fuel awareness, engagement and conversion. A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams.ESSENTIAL FUNCTIONSServe as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplinesLead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplificationTranslate client business goals-particularly in CPG industries-into social strategies that drive measurable performancePartner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluencyGuide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platformsDefine success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizationsBring platform insights, audience behaviors, and social commerce trends to clients and internal teamsServe as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaignsLead strategic presentations and performance recaps for clients and executive teamsStay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendationsMentor junior team members and contribute to thought leadership within the agencySupervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling.TASKSArchitect integrated social media plans that blend content, influencer marketing, and paid amplificationAdvise on channel mix, audience segmentation, content formats, and platform-specific best practicesCollaborate with media planners and buyers to optimize spend, pacing, and creative impactDevelop testing frameworks and performance playbooks to continually improve resultsOversee strategy development across multiple clients while ensuring alignment with creative execution and media deliverySupport new business proposals and pitch participation as neededPartner with analytics leads to translate data into clear, actionable insightsProvide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trendsParticipate in departmental leadership meetings and contribute to overall agency growthOther duties as assignedRequirementsQUALIFICATIONS10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environmentDemonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilitiesExperience leading CPG, food & beverage, or ecommerce-focused accountsFluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and InstacartProven ability to lead multi-touchpoint planning and performance optimization effortsSkilled communicator with the ability to simplify complexity and gain client confidencePassion for social media culture, platform innovation, and creator collaborationExcellent written, verbal, and presentation skillsOccasional after-hours work to respond to time-sensitive client or platform needsAbility to travel domestically during the work weekPHYSICAL & WORK ENVIRONMENTPlanit is an office-first hybrid workplace. Local candidates strongly preferred.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.Salary Description: $100k - $125kHow to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.Salary Description $115k - $125k
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