Performance Marketing Director (SEO, Paid Media, and Social Media)

Lead Strategy. Drive Results. Build Client Trust. Make an Impact.About the RoleWe're hiring a sharp, strategic, and dependable Performance Marketing Director to lead our Paid Media and SEO departments-owning results across Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn, and all organic search initiatives. You will oversee a blended team of paid media managers, SEO specialists, and freelancers, while also working cross-functionally with project managers, designers, and copywriters.This role combines leadership, strategic thinking, performance accountability, and hands-on support across both paid and organic channels. You'll shape and refine high-impact marketing strategies, mentor team members, and continuously improve systems, reporting, and campaign performance-measured in leads, rankings, and ROI, not vanity metrics.You'll act as the internal performance voice for Halstead's clients-ensuring all marketing channels work together to generate results that support long-term growth. This role is 99% remote with possible training or similar travel, about once a year (some years, not at all). About HalsteadAt Halstead Media Group, we help lawn, landscape, and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and results that matter.Our clients choose us-and stay with us-because we deliver best-in-class ROI, strategic thinking, and a genuine human connection. We act like co-owners in our clients' growth, embrace change, and move fast. We believe growth comes from action, curiosity, and collaboration.What You'll DoLeadership & StrategyOwn and execute integrated performance strategy across Paid Media and SEOSet goals, KPIs, and campaign strategies across platforms and search environments, tailored to client growth stages and service focusOversee and mentor a team of Paid Media Managers and an SEO Manager (and part-time SEO Director), fostering accountability, communication, and developmentCollaborate with Project Managers and leadership to forecast capacity, set priorities, and proactively resolve bottlenecksMaintain strong QA processes and reporting for both paid and organic performanceIdentify and prioritize new opportunities for cross-channel growth-including campaigns, content strategy, local SEO, landing pages, and testing ideasEnsure paid campaigns and SEO strategies support each other and align with client goals, seasonal cycles, and budgetsAct as the internal escalation point for performance issues or strategic pivotsPaid Media OversightDirect strategy, execution, and optimization across Google, Meta, LinkedIn, Microsoft AdsReview and support ad copy, campaign structure, pacing, targeting, and platform fitSet testing agendas and creative frameworks for performance liftStep in to troubleshoot campaign issues and guide budget allocation decisionsLead performance reporting, client insights, and recommendationsSEO OversightOversee SEO roadmap across all clients-including keyword strategy, on-page optimization, link-building, and content directionReview and guide SEO work done by team members (SEO Manager, Copywriters, Web Designers)Ensure strong collaboration across SEO and web, content, and UX teamsInterpret performance data and rankings to shape recommendationsStay ahead of algorithm updates and changes that impact rankings or lead flowLead reporting on organic traffic, keyword growth, lead quality, and visibilityEnsure technical SEO tasks are managed and resolvedCollaboration & CommunicationPartner with copywriters to ensure all messaging (ads and organic) is aligned with StoryBrand principlesWork with designers and video editors to develop creative assets for paid and organic campaignsCollaborate with project managers to track performance, align on goals, and respond quickly to client needsTrain and coach team members to strengthen cross-functional knowledge and performance thinkingParticipate in internal marketing planning, tool selection, and team developmentYou'll Thrive in This Role If You:Are a performance strategist at heart-always chasing results and clarityHave 4+ years of experience leading paid media campaigns and SEO strategyHave experience managing and mentoring a multi-disciplinary team (paid + SEO + freelancers)Are comfortable blending high-level strategic leadership with occasional hands-on executionCan lead integrated strategy and reporting across both paid and organic searchAre highly analytical and can turn data into direction for othersWrite clear, conversion-optimized ad copy and value messaging precisionAre organized, accountable, and effective at building and maintaining systemsCan give thoughtful, respectful feedback and guide cross-team collaborationTake ownership of outcomes and know how to align strategy with client goalsBonus SkillsExperience with HubSpot or similar CRMsComfort navigating Google Analytics, Search Console, SEMrush, and similar toolsFamiliarity with GA4 reporting, budget forecasting, and attribution modelingWorking knowledge of technical SEO (site structure, schema, page speed, etc.)Background in the lawn, landscape, or outdoor living industriesFamiliarity with the StoryBrand messaging frameworkAbility to build client-facing performance narratives and recommendationsDetails & PerksRemote Equipment ReiumbursementMonthly perks (snack, tea/coffee subscriptions)Flexible hours with a results-first mindsetPaid training and professional development opportunitiesPTO: 15 days to start, plus paid holidays.401(k) with matchHealth insurance (medical, dental, vision): 100% premium paid for medical for employee. Have your own insurance? Opt-out and receive weekly 'opt out pay perk.Final WordWe're not looking for a checkbox manager. We're looking for someone who owns performance across both paid and organic channels-and knows how to lead, teach, and inspire others to deliver measurable results.If you're ready to elevate both traffic and leads-and build a performance engine that drives real client growth-this role is for you. JOB CODE: 1000034