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Big Idea Advertising

Senior Social Media Strategist/Content Manager

Big Idea Advertising, New York

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We're looking for a content-obsessed, trend-savvy Social Media Content & Strategy Manager to join our growing team. You should live and breathe social media not just whats trending, but why it works.

This role is a hybrid of content creation, paid strategy, and performance optimization. Youll need to know what makes content click, have sharp editing instincts, and be as comfortable concepting a campaign as you are launching a dark post.

If you're passionate about culture, deeply knowledgeable about social platform mechanics, and love helping brands win online, we want to meet you.

Responsibilities

  • Work very closely with our Social and Digital Marketing Team to execute results-driven social and digital media strategy
  • Create original, high-performing content across Instagram, TikTok, Facebook, LinkedIn, and more
  • Spot trends early and use them to drive engagement and ROI for multiple client accounts
  • Collaborate with influencers and creators: sourcing, briefing, negotiating, editing, and publishing
  • Manage content calendars and coordinate across creative, strategy, and client teams
  • Lead daily community management: monitor comments, messages, UGC, and keep channels clean and timely
  • Oversee paid social execution including boosting, targeting, and budget pacing
  • Analyze performance and produce actionable reports that influence future strategy
  • Juggle multiple accounts, maintain strict attention to detail, and hit deadlines

You Are

  • A content creator with a strong eye for aesthetics and video
  • A social media strategist who understands what performs and why
  • Detail-oriented with top-tier copy editing skills
  • Fluent in paid and organic tactics across social platforms
  • Comfortable managing multiple accounts, clients, and timelines
  • Always plugged in to the next trend, feature, or idea
  • A proactive communicator whos not afraid to speak up and push creative forward

Qualifications

  • 35 years of social media experience (agency or brand-side)
  • Experience managing paid and organic content across major platforms
  • Working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
  • Proficiency with scheduling tools (Agora, Meta, etc.)
  • Familiarity with Canva, Google Workspace, and basic video editing (Adobe or mobile)
  • Bonus: experience working with luxury travel, lifestyle, or destination brands
  • Experience with all Google Tools, Drive, Excel, PPT
  • Experience with Microsoft Office (Excel, Outlook)

Please include resume and relevant samples or portfolio link.

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Advertising Services

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