Why join us?Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that "speak contractor." With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we're becoming the trusted partner for the people who build our homes.We are backed by $25M+ raised from Y Combinator, Sequoia, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.Demand Generation Manager at HandoffWe're hiring a Demand Generation Manager to own our outbound marketing engine and deliver a predictable, measurable flow of qualified leads. This is a hands-on role focused on outbound email and multi-channel campaigns, including lifecycle, paid, and experimental growth channels.You'll partner closely with Sales and Product to create sequences, build landing pages, and execute lifecycle programs that convert both net-new leads and existing users. You should be an expert in outbound email, but also comfortable orchestrating multi-channel campaigns that include paid, organic, and lifecycle components.This role is ideal for someone with strong executional muscle and a background in B2B demand gen or growth marketing-especially in SMB-focused motions. You should be excited about working in a startup environment and owning projects from start to finish.What you'll doBuild and launch outbound campaigns using tools like Clay, Instantly, and HubSpotWrite and test high-performing email sequences tailored to different personasCreate and optimize landing pages that support conversion across campaignsRun lifecycle programs to deepen engagement with our existing customer baseDesign and manage multi-channel campaigns across email, landing pages, paid, and organicCollaborate with Sales on lead handoff, targeting, and messagingTrack and report on key metrics like open/reply rates, SQLs, and CACDevelop and document scalable systems for outbound and lifecycle marketingRun monthly growth experiments to test copy, audience, and channel performanceStay up to date on industry best practices in email, outbound, and demand genAbout you5+ years in demand generation, growth, or lifecycle marketing rolesExperience with tools like Clay, Instantly, HubSpot, Apollo, or similarHands-on copywriter comfortable owning messaging from idea to executionFamiliar with basic landing page tools like Webflow, Unbounce, etc.Proven experience running multi-channel demand gen campaigns across outbound, lifecycle, and paidBackground in SMB marketing motions with a strong understanding of volume, speed, and personalizationAnalytical thinker who loves dashboards, attribution, and tracking performanceComfortable working cross-functionally in a fast-moving environmentStartup mindset: resourceful, proactive, and quick to iterateBonus: Background in SaaS or B2B selling to blue-collar or SMB audiencesWhat we offerCompetitive Salary + EquityUnlimited Paid Time Off (PTO)401(k)Medical, Dental & Vision InsuranceLife & Disability InsuranceFlexible Spending Account (FSA)Dependent Care FSA (DC FSA)Relocation AllowanceTop-Notch Equipment - Choose your laptop!Team OffsitesIf you love testing, building, and scaling demand systems that convert, we'd love to meet you!Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
Handoff