University of South Florida in
Athletics Email Marketing Coordinator
University of South Florida in, Tampa, Florida, us, 33646
Athletics Email Marketing Coordinator (Finance)
We are seeking a highly motivated and detail-oriented Email Marketing Coordinator to join the
Bulls Branding Agency , the agency of record for the South Florida Athletic Department. The Athletics Email Marketing Coordinator will focus on developing and executing targeted email and mobile marketing campaigns to drive ticket sales, increase fan engagement, and support overall revenue goals. The ideal candidate will have experience with email and mobile marketing strategy, audience segmentation, automation, and performance analysis. Experience with mobile marketing platforms and customer journey optimization is a plus. Minimum Qualifications: Bachelor's degree -OR- an equivalent combination of education and experience. 2+ years of related experience. Preferred Qualifications: Degree in Marketing, Advertising, Business, Sports Management, or a related field Experience in email and mobile marketing (preferably in college athletics) Experience with email and mobile marketing platforms (Ticketmaster experience preferred) Strong analytical skills and ability to interpret data to improve campaign performance Excellent organizational and project management skills with the ability to manage multiple projects under tight deadlines Strong communication and collaboration skills FLSB1310 Equivalency:
4 years of directly relevant experience may substitute for a bachelor's degree. 6 years may substitute for a master's degree. Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged, and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our benefits include medical, dental, and life insurance, retirement options, tuition programs, generous leave, and various employee perks. About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students across multiple campuses. USF is recognized as a top 50 public university and the best value in Florida by U.S. News & World Report. It is a member of the AAU, with high research funding and innovation-driven initiatives. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at . Compliance and Federal Notices This position may require a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws, including FMLA. Reasonable accommodations during the application process can be requested by contacting the HR department. Responsibilities include: Planning and executing strategic email and mobile marketing campaigns to promote ticket sales, fan engagement, and events Creating and scheduling targeted email and push notifications, including pre-sale, game-day updates, and promotions Managing subscriber lists and audience segmentation in collaboration with the CRM Manager Tracking campaign performance and adjusting strategies based on engagement data Analyzing performance metrics and providing reports and insights for optimization Supporting brand testing to enhance messaging, design, and timing Managing sponsorship elements within email campaigns Assisting in designing and editing basic graphics for emails and notifications Performing other duties as assigned
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Bulls Branding Agency , the agency of record for the South Florida Athletic Department. The Athletics Email Marketing Coordinator will focus on developing and executing targeted email and mobile marketing campaigns to drive ticket sales, increase fan engagement, and support overall revenue goals. The ideal candidate will have experience with email and mobile marketing strategy, audience segmentation, automation, and performance analysis. Experience with mobile marketing platforms and customer journey optimization is a plus. Minimum Qualifications: Bachelor's degree -OR- an equivalent combination of education and experience. 2+ years of related experience. Preferred Qualifications: Degree in Marketing, Advertising, Business, Sports Management, or a related field Experience in email and mobile marketing (preferably in college athletics) Experience with email and mobile marketing platforms (Ticketmaster experience preferred) Strong analytical skills and ability to interpret data to improve campaign performance Excellent organizational and project management skills with the ability to manage multiple projects under tight deadlines Strong communication and collaboration skills FLSB1310 Equivalency:
4 years of directly relevant experience may substitute for a bachelor's degree. 6 years may substitute for a master's degree. Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged, and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our benefits include medical, dental, and life insurance, retirement options, tuition programs, generous leave, and various employee perks. About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students across multiple campuses. USF is recognized as a top 50 public university and the best value in Florida by U.S. News & World Report. It is a member of the AAU, with high research funding and innovation-driven initiatives. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at . Compliance and Federal Notices This position may require a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws, including FMLA. Reasonable accommodations during the application process can be requested by contacting the HR department. Responsibilities include: Planning and executing strategic email and mobile marketing campaigns to promote ticket sales, fan engagement, and events Creating and scheduling targeted email and push notifications, including pre-sale, game-day updates, and promotions Managing subscriber lists and audience segmentation in collaboration with the CRM Manager Tracking campaign performance and adjusting strategies based on engagement data Analyzing performance metrics and providing reports and insights for optimization Supporting brand testing to enhance messaging, design, and timing Managing sponsorship elements within email campaigns Assisting in designing and editing basic graphics for emails and notifications Performing other duties as assigned
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