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The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Responsibilities
The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Qualifications
Knowledge of:
Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel Senior Marketer (Finance)
Job Description
The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Responsibilities The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Qualifications Knowledge of:
Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to: Take market research and turn it into marketing actions Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year Present to-and receive feedback from-the C suite, executive leadership, and senior leadership Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large
Education and/or Experience: Bachelor's degree in marketing or related field. 7+ years of experience in a marketing role with experience leading cross-functional project teams 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration) Master's degree in Marketing or related field Experience in medical/healthcare/scientific marketing
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Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel Senior Marketer (Finance)
Job Description
The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Responsibilities The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. Qualifications Knowledge of:
Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to: Take market research and turn it into marketing actions Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year Present to-and receive feedback from-the C suite, executive leadership, and senior leadership Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large
Education and/or Experience: Bachelor's degree in marketing or related field. 7+ years of experience in a marketing role with experience leading cross-functional project teams 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration) Master's degree in Marketing or related field Experience in medical/healthcare/scientific marketing
#J-18808-Ljbffr