Savage Arms, (Canada) Inc.
Sr. Director, Digital Marketing & eCommerce
Savage Arms, (Canada) Inc., San Diego, California, United States, 92189
Sr. Director, Digital Marketing & eCommerce page is loaded Sr. Director, Digital Marketing & eCommerce Apply locations San Diego, CA - Foresight Sports time type Full time posted on Posted 2 Days Ago job requisition id R0012664
Job Description
We are seeking an experienced, data-drive
Sr. Director Digital Marketing & eCommerce
to own and drive the strategy, performance, and optimization of the digital commerce ecosystem for Foresight Sports and Bushnell Golf . This role requires a hybrid mindset of analytical marketing expertise and digital product intuition, ideally with experience in the sporting goods or consumer tech sector. You will be responsible for leading the planning and execution of integrated campaigns, optimizing DTC sales, scaling paid media, and enhancing conversion across digital touchpoints. You’ll partner closely with brand marketing, content, product, sales, and the broader Revelyst team. This position reports to the
Head of Digital Studio
and is based out of
San Diego, CA As the Sr. Director of Digital Marketing & eCommerce, you will have an opportunity to: Digital Strategy & eCommerce Growth Own end-to-end DTC digital strategy for ForesightSports.com and BushnellGolf.com
Set KPIs and growth goals for traffic, AOV, conversion, and ROAS across web properties
Develop customer acquisition and retention plans including paid, organic, email, and lifecycle marketing
Manage and optimize merchandising, product discoverability, UX/UI, and checkout funnels
Performance Marketing & Paid Media Collaborate with internal media teams and/or agency partners on paid search, social, affiliate, and display programs
Build and optimize full-funnel campaigns to drive qualified traffic and high-converting leads
Lead budget allocation and attribution strategies for paid media, balancing efficiency and scale
Site Operations & CX Optimization Partner with the web and UX teams to optimize onsite experiences including product pages, PDPs, and mobile performance
Oversee A/B testing, personalization, and CRO roadmap to improve key digital KPIs
Ensure alignment between marketing messaging and product positioning across all digital channels
Analytics & Reporting Define digital dashboards and reporting frameworks for daily, weekly, and monthly performance
Conduct analysis to identify growth opportunities, customer insights, and conversion barriers
Translate data into actionable insights for cross-functional teams and executive stakeholders
Cross-Functional Collaboration Act as digital liaison between brand, product, sales, and customer service teams
Drive alignment between retail/wholesale marketing and DTC channels
Coordinate global campaigns, product launches, and seasonal initiatives with Revelyst COE resources
You have: 8–10 years of digital marketing and/or eCommerce experience, preferably in DTC, consumer electronics, or sporting goods
Proven success in managing performance campaigns across paid search, social, and affiliate
Experience with Shopify Plus, Salesforce Commerce Cloud, or similar eCommerce platforms
Strong grasp of data analytics, web analytics tools (GA4, Looker, Adobe), and testing methodologies
Highly analytical, detail-oriented, and comfortable with budget ownership and ROI targets
Excellent communication, collaboration, and stakeholder management skills
Passion for golf, sports technology, or outdoor performance brands is a strong plus
Preferred Tools & Platforms: Google Ads, Meta Ads Manager, TikTok Ads
Klaviyo or Salesforce Marketing Cloud
Shopify Plus / Salesforce Commerce Cloud
GA4, Looker Studio, Hotjar or equivalent
Asana, Trello, or similar project management tools
#LI-KK1 #Bushnell #ForesightSports Pay Range: Annual Salary: $200,000.00 - $230,000.00 The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer. We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission! Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory. Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
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Job Description
We are seeking an experienced, data-drive
Sr. Director Digital Marketing & eCommerce
to own and drive the strategy, performance, and optimization of the digital commerce ecosystem for Foresight Sports and Bushnell Golf . This role requires a hybrid mindset of analytical marketing expertise and digital product intuition, ideally with experience in the sporting goods or consumer tech sector. You will be responsible for leading the planning and execution of integrated campaigns, optimizing DTC sales, scaling paid media, and enhancing conversion across digital touchpoints. You’ll partner closely with brand marketing, content, product, sales, and the broader Revelyst team. This position reports to the
Head of Digital Studio
and is based out of
San Diego, CA As the Sr. Director of Digital Marketing & eCommerce, you will have an opportunity to: Digital Strategy & eCommerce Growth Own end-to-end DTC digital strategy for ForesightSports.com and BushnellGolf.com
Set KPIs and growth goals for traffic, AOV, conversion, and ROAS across web properties
Develop customer acquisition and retention plans including paid, organic, email, and lifecycle marketing
Manage and optimize merchandising, product discoverability, UX/UI, and checkout funnels
Performance Marketing & Paid Media Collaborate with internal media teams and/or agency partners on paid search, social, affiliate, and display programs
Build and optimize full-funnel campaigns to drive qualified traffic and high-converting leads
Lead budget allocation and attribution strategies for paid media, balancing efficiency and scale
Site Operations & CX Optimization Partner with the web and UX teams to optimize onsite experiences including product pages, PDPs, and mobile performance
Oversee A/B testing, personalization, and CRO roadmap to improve key digital KPIs
Ensure alignment between marketing messaging and product positioning across all digital channels
Analytics & Reporting Define digital dashboards and reporting frameworks for daily, weekly, and monthly performance
Conduct analysis to identify growth opportunities, customer insights, and conversion barriers
Translate data into actionable insights for cross-functional teams and executive stakeholders
Cross-Functional Collaboration Act as digital liaison between brand, product, sales, and customer service teams
Drive alignment between retail/wholesale marketing and DTC channels
Coordinate global campaigns, product launches, and seasonal initiatives with Revelyst COE resources
You have: 8–10 years of digital marketing and/or eCommerce experience, preferably in DTC, consumer electronics, or sporting goods
Proven success in managing performance campaigns across paid search, social, and affiliate
Experience with Shopify Plus, Salesforce Commerce Cloud, or similar eCommerce platforms
Strong grasp of data analytics, web analytics tools (GA4, Looker, Adobe), and testing methodologies
Highly analytical, detail-oriented, and comfortable with budget ownership and ROI targets
Excellent communication, collaboration, and stakeholder management skills
Passion for golf, sports technology, or outdoor performance brands is a strong plus
Preferred Tools & Platforms: Google Ads, Meta Ads Manager, TikTok Ads
Klaviyo or Salesforce Marketing Cloud
Shopify Plus / Salesforce Commerce Cloud
GA4, Looker Studio, Hotjar or equivalent
Asana, Trello, or similar project management tools
#LI-KK1 #Bushnell #ForesightSports Pay Range: Annual Salary: $200,000.00 - $230,000.00 The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer. We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission! Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory. Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
#J-18808-Ljbffr