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At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About The Team And The Role
eBay is seeking a visionary and strategic leader to head our Collectibles Marketing team. This role is pivotal in driving the brand strategy for eBay's diverse portfolio of collectibles and products, including partnerships with notable brands such as Goldin, PSA, and TCG Player and our live shopping offering, eBay Live. The Head of Collectibles Marketing will be responsible for developing and implementing a cohesive marketing strategy that drives brand salience and business impact in the collectibles sector. As the largest global online marketplace for collectibles, eBay is in a unique position in a dynamic market environment, making this an exciting opportunity for brand leaders passionate about collectibles.
What Will You Accomplish
- Set and implement, with support from the Collectibles and eBay Live marketing leads, the Collectibles full-funnel strategy, crafting initiatives to achieve business objectives, caring for a complex set of audiences and messages and ensuring continuity of experience end-to-end (paid media through CRM/onsite)
- Lead all aspects of the development and execution of integrated marketing campaigns across multiple channels, ensuring cohesive branding and messaging.
- Develop and implement a cohesive strategy for eBay's collectibles portfolio, balancing unique value propositions and eBay brand and business goals.
- Collaborate with cross-functional teams, including product, design, research, and communications, to deliver a seamless and engaging customer journey.
- Analyze market trends and consumer insights to advise strategic decisions and optimize marketing efforts.
- Cultivate relationships with key industry influencers and partners to expand eBay's reach and build brand loyalty.
- Manage the marketing budget, ensuring all activities deliver a strong return on investment.
- Excellent/expert knowledge with at least 10+ years of direct experience in brand marketing, particularly in the collectibles industry or a related field.
- Ability to inspire and guide cross-organizational teams on complex projects that deliver significant business impact with minimal oversight.
- Comprehensive understanding of quantitative and qualitative drivers of the category, with the ability to identify alternative solutions to business roadblocks.
- Proven track record of developing and implementing successful brand strategies in a competitive market.
- Strong leadership skills with experience managing cross-functional teams.
- Exceptional communication and collaboration skills, with the ability to influence partners at all levels.
- Passion for collectibles and a deep understanding of the market dynamics.