Recruiting From Scratch
Who is Recruiting from Scratch :
Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.
Demand Generation Manager
- Location: San Francisco, CA
- Company Stage of Funding: Series A ($20M)
- Office Type: Onsite 5 Days a Week
- Salary: $180,000 - $210,000
Company Description
Our client is a high-growth, Y Combinator-backed B2B marketing analytics platform that recently secured $20M in Series A funding led by a top-tier venture capital firm. They've built a command center for revenue teams that provides unprecedented visibility into customer journeys and marketing performance. With 150+ B2B customers and rapidly expanding, they're positioned to become a category leader in their space.
What You Will Do
- Serve as the keystone of the marketing team, working alongside a soon-to-be-hired Sr. Digital Manager and additional marketing team members
- Coordinate and integrate efforts across multiple teams—ads agency, STO agency, content writers, influencer marketing agency, and SDRs—to create cohesive demand generation campaigns
- Manage HubSpot workflows, email campaigns, and LinkedIn Live broadcasts
- Collaborate with digital and SEO contractors to ensure paid and organic strategies align with campaign objectives
- Plan and execute both virtual and in-person events, including executive dinners and industry conference activations
- Create compelling thought leadership content about marketing analytics and ROI optimization
- Segment email databases and optimize customer journeys to determine the most effective nurture cadences
- Manage marketing spend/budgeting, track progress toward full-funnel metrics, and report campaign performance to stakeholders
Ideal Candidate Background
- 5-10 years of experience in marketing, with expertise in demand generation, campaigns, operations, or events
- Previous experience as Director of Demand Generation or in a similar campaign management role
- Track record of managing agencies and integrated marketing campaigns with measurable results
- Experience collaborating with sales and customer success teams to create full-lifecycle campaigns
- Strong organizational skills with the ability to manage multiple channels simultaneously
- Startup experience and comfort with fast-paced environments where prioritization is essential
- Enthusiasm for using analytics to inform marketing decisions across all channels
Preferred
- Experience in B2B SaaS marketing
- Early marketing hire at a seed or Series A startup
- Experience building and scaling marketing programs from the ground up
- Familiarity with marketing analytics platforms
Compensation and Benefits
- Competitive salary range: $180,000 - $210,000
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan
- Daily catered meals in the office
- Relocation assistance available for exceptional candidates
- Opportunity to build your personal brand while contributing to a high-growth company
- Be part of an early team at one of the fastest-growing startups in its category