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Job Description
We’re seeking a strategic and analytical VP of Finance to join our executive team. This individual will oversee all financial functions, including FP&A, strategic forecasting, pricing, cohort analysis, and investor communications.
Ideal candidates bring a track record of success within high-growth, digitally native, subscription-based DTC brands—especially in the CPG or wellness space. You'll play a critical role in aligning financial strategy with business growth, building a scalable team and infrastructure, and informing decision-making across the company.
Key Responsibilities
- Own all financial planning, budgeting, forecasting, and reporting processes
- Partner with the CEO and executive team to drive profitable growth and margin improvements
- Lead capital allocation, fundraising strategies, and board/investor communications
Subscription & Cohort Analysis
- Analyze subscription data (LTV, CAC, churn, payback periods, retention curves) to drive insight
- Build robust cohort models to inform product, marketing, and lifecycle strategies
- Partner cross-functionally with growth and retention teams to optimize unit economics
Business Operations & Performance Monitoring
- Develop KPI dashboards and internal reporting systems to track performance
- Conduct channel, SKU, and cohort-level profitability analyses
- Inform pricing, promotional, and bundling strategies with financial rigor
Team & Systems Development
- Hire, lead, and mentor a lean, high-performing finance team
- Oversee the implementation and scaling of finance systems, tools, and process automation
What We’re Looking For
- 10+ years of finance experience, ideally within high-growth DTC, CPG, wellness, or subscription businesses
- Expertise in subscription dynamics, retention analytics, and cohort modeling
- Experience operating in founder-led, fast-paced startup environments
- Strong analytical and problem-solving mindset with a data-driven approach
- Effective communicator with the ability to present to executive leadership, board members, and investors
- Demonstrated experience managing full P&L, cash flow, and capital planning
- CPA, CFA, MBA, or equivalent experience preferred
Seniority level
- Executive
Employment type
- Full-time
Job function
- Finance and Sales
Industries
- Staffing and Recruiting
This job posting is active and accepting applications.
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