Head of Marketing

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Metrics Recruitment is seeking a Head of Marketing on behalf of a leading media storage platform for the decentralized web. This company powers file storage infrastructure for some of the most innovative Web3 and crypto applications. With strong backing, over 40x revenue growth, and hundreds of thousands of users, they are preparing for a high-impact token launch in 2025.

The Role

We’re looking for a crypto-native marketing leader to drive their upcoming token launch and lead brand expansion. Reporting directly to the CEO, you will own the go-to-market strategy, define messaging across key audiences, and build brand awareness from individual developers to enterprise-level partners.

Responsibilities

• Work closely with the CEO and VP of Product to align the marketing roadmap with company priorities
• Be the voice of the brand — crafting and delivering messaging across developer audiences, crypto-native users, and enterprise buyers
• Develop and execute strategies across content, social, brand, lifecycle marketing, and events — leveraging agency support as needed
• Measure the effectiveness of marketing programs and track KPIs to drive continuous improvement
• Organize team meetings, conduct performance reviews, and participate in broader leadership meetings
• Contribute to company-wide strategic planning and help evolve the role of marketing in driving growth
• Manage marketing budgets and resources, including relationships with vendors, media agencies, and external partners

Who We’re Looking For

• A crypto-native marketer who is active and engaged in the Web3 space
• Proven experience owning go-to-market strategies, ideally involving a token launch or technical infrastructure product
• Previous experience at a high-growth startup
• Comfortable operating independently and leading execution, with agency support as needed
• Thrives in a fast-paced, collaborative environment

Bonus Points

• Experience launching or advising on a successful Token Generation Event (TGE)
• Background in infrastructure, developer tooling, or L1/L2 ecosystems such as Celestia, Eigenlayer, or Pyth

Location : Hybrid - San Fransisco (preferred) or New York

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Data Infrastructure and Analytics

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