Pacific Lifestyle Homes
Job Type Full-timeDescriptionLIFE AT PACIFIC LIFESTYLE HOMES Experience the difference of being part of the Pacific Lifestyle Homes family. As a two-time recipient of the prestigious Building Industry Association "Builder of the Year" award and the esteemed National Housing Quality Gold Award, we are more than just a homebuilder - we are dedicated to BUILDING BETTER LIVES. From our humble beginnings in 1996, we have grown to construct over 6,500 homes and 130 communities across SW Washington, the Portland Metro area, greater Puget Sound area, and the Boise Metro landscape. Join us and build your career with a company committed to excellence and community impact. JOB MISSION Pacific Lifestyle Homes is looking for a creative and organized Digital Marketing Coordinator to join our team, supporting marketing initiatives, campaign management, and brand engagement to drive our growth and visibility. This full-time role provides an exciting opportunity to make a meaningful impact. Reporting to the Marketing Manager, the Digital Marketing Coordinator will play an essential role in shaping the brand presence of Pacific Lifestyle Homes through effective marketing strategies and collaboration.WHY WORK HERE BENEFITSCompany supported medical, dental and vision benefits for employees and families Participation in our 401(k)-retirement savings plan with Company contributions New home discount 120 hours of paid time off for the first year Seven paid holidays Paid volunteer hours Employee Recognition Program Employee Referral Bonus - Up to $1,000 Engaging company culture - Including our annual "Ferris Bueller's Day Off" And much more! OUR CULTURE / VALUESAt Pacific Lifestyle Homes, our vibrant culture defines who we are. We believe in the power of open communication, where every voice is valued and heard. With a strong emphasis on personal growth, we offer one-on-one coaching, regular reviews, and prioritize internal promotion whenever feasible. Our actions are guided by our core values of respect, accountability, candor, humility, integrity, and teamwork, shaping every decision we make and every interaction we have. Build your career at Pacific Lifestyle Homes, where we are committed to the idea that a skilled team can build homes and communities that withstand the test of time. Picture yourself driving by our neighborhoods a decade from now, brimming with pride knowing you played a vital role in their creation. Do not miss the opportunity to make a lasting impact with us! For additional information about Pacific Lifestyle Home's Company Culture and how it can enrich your career, we invite you to view the video at the following link: https://youtu.be/Hud-5EsJ2fw WORK ENVIRONMENTWe have an in-person work culture with a general schedule of 8:00am - 5:00pm, Monday through Friday. This role is slated for a 45-hour work week and is eligible for compensated overtime based on state laws. Our dress code and appearance policy reflect our commitment to professionalism and our dedication to maintaining a premier standard as a homebuilder. Prior managerial reference checks, background check and a pre-employment drug screen are required steps in our hiring process.We are proud to be an Equal Opportunity Employer.RequirementsJOB RESPONSIBILITIES: Manage & Develop Digital Content: Create, curate, and manage engaging content for social media, email marketing, websites, and blogs, maintaining brand consistency across all platforms. Develop a content calendar to plan and track content deployment effectively.Digital Advertising: Manage digital advertising efforts across Meta, Zillow, and Google to support lead generation and face-to-face traffic goals. Continuously monitor ad effectiveness and make adjustments as needed to meet department KPIs.Coordinate Marketing Efforts: Oversee the coordination of marketing initiatives across various channels, working with internal teams and external partners to execute cohesive campaigns. Ensure all marketing activities are aligned and support broader brand objectives.Analyze Feedback for Marketing Strategies: Gather and analyze customer and market feedback to assess the effectiveness of current marketing strategies. Use insights from data to recommend adjustments and enhancements to future campaigns, ensuring alignment with audience preferences and trends.Marketing Collateral: Develop and manage marketing collateral, such as brochures, flyers, and digital materials, ensuring materials are on-brand, up-to-date, and readily available to support sales and promotional activities.Manage Multiple Simultaneous Projects: Handle multiple marketing projects at once, prioritizing tasks, tracking deadlines, and adjusting plans as needed to meet project timelines. Ensure all projects are executed smoothly and meet quality standards.Manage Vendor Relationships: Build and maintain relationships with external vendors, including printers, ad agencies, and digital platforms, negotiating contracts and overseeing the delivery of services. Ensure all vendor partnerships support quality, cost-efficiency, and timely project execution.Model Home Presentation: Coordinate and maintain the presentation of model homes by working with designers and project managers to ensure properties reflect the brand's aesthetic and appeal. Assist in staging and promotional events to enhance customer experience.Product Knowledge: Maintain a comprehensive understanding of the company's products and services to effectively promote features and benefits in marketing content. Regularly update knowledge based on product launches and updates.Sales Support: Work closely with the sales team to provide marketing materials, support lead generation activities, and assist with sales events. Ensure the sales team has the resources and materials they need to engage customers effectively.Urgent Project Execution: Respond to urgent marketing needs by quickly coordinating and executing high-priority projects, ensuring that last-minute requests are handled efficiently without sacrificing quality.Department Priorities: Support the marketing team's alignment with departmental priorities, ensuring that all projects and initiatives contribute to overall business goals. Collaborate with department leaders to allocate resources effectively and track progress toward key objectives.JOB REQUIREMENTS: •2+ years in a digital marketing support role.•Strong multitasking, organizational, and time management skills to handle multiple land transaction and marketing projects effectively. Experience with Monday.com is a plus.•Exceptional communication skills for engaging with internal teams, landowners, and other stakeholders.•Excellent teamwork and collaboration skills for coordinating with cross-functional departments.•Proficiency in Salesforce and Pardot for CRM and marketing automation.•Experience using social media platforms for marketing support and audience engagement.•Skilled in Adobe products with emphasis on InDesign for collateral development.•Ability to quickly learn and adapt to new company-specific software tools and processes.•Proven history of success in previous roles, with demonstrated achievement of objectives.•Experience in tracking and analyzing marketing and project metrics to assess effectiveness and make data-driven decisions.•Knowledge of the new home building industry is a plus.