Mod Op
Sr. Director Of B2B Marketing Strategy
Mod Op is seeking a consultative, tech-savvy Sr. Director of B2B Marketing Strategy to lead enterprise-level B2B marketing engagements. As a senior individual contributor and strategic leader to our account teams, you'll help clients solve complex marketing challenges and accelerate outcomes through full-funnel, cross-channel strategies grounded in data, audience insights, and emerging technology. This highly collaborative role is critical to our success, both in delivering measurable results for clients and shaping Mod Op's strategic roadmap through the voice of our B2B portfolio. Essential Functions
Lead as a principal strategist on key B2B enterprise accounts, to direct client strategy with support and partnership of Mod Op cross-functional teams Translate client business goals into measurable marketing strategies that span demand generation, customer acquisition, and retention. Collaborate closely with account, media, analytics, and creative teams to scope, pitch, and evolve strategies with strategic rationale and clear articulation of value. Develop client roadmaps, business cases, and realization frameworks Uncover, shape, and drive progress when a clear path is not yet defined Consider, distill, and prescribe the best solution, vs. only responding with what a client may have directly asked for. Provide a third-party perspective and healthy, consultative challenge to client strategies and results, to ensure alignment to client business goals Anticipate the client's needs and translate into what Mod Op can deliver ("connect-the-dots" across service offerings that will help our clients win and help us scale our business successfully) Leverage your expertise in enterprise B2B marketing and business dynamics, including long sales cycles, multi-stakeholder decision-making, and account-based marketing Guide clients in applying audience-first personalization principles to customer engagement strategies. Map the buyer journey to identify gaps, overlaps, or friction points Use first-party data and behavioral signals to refine targeting, prioritize outreach, and personalize messaging across channels to accounts/personas Emphasize solutions and ROI to drive long-term, trust-based loyalty Tell compelling stories and drive progress with clear vision Set the vision, strategy, and positioning that will permeate client leadership discussions and drive adoption of Mod Op's recommendations Facilitate strategic planning workshops and executive-level conversations with clarity and influence, rolling up all recommendations and outcomes to client business goals. Display outstanding business acumen and effectively communicate complex subject matter to both marketing and non-marketing stakeholders, as well as technical and non-technical stakeholders Evaluate performance to optimize impact Analyze cross-channel marketing programs to provide recommendations that ultimately help clients improve outcomes Develop strategic insights with competitive research, benchmarking, and general analysis and audit techniques Document and share observations from prospects and clients to influence future solution development Create client-specific and use-case-specific stories Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc. Partner to support Mod Op's growth Document and share observations from prospects and clients to influence future solution development Create client-specific and use-case-specific stories Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc.
Mod Op is seeking a consultative, tech-savvy Sr. Director of B2B Marketing Strategy to lead enterprise-level B2B marketing engagements. As a senior individual contributor and strategic leader to our account teams, you'll help clients solve complex marketing challenges and accelerate outcomes through full-funnel, cross-channel strategies grounded in data, audience insights, and emerging technology. This highly collaborative role is critical to our success, both in delivering measurable results for clients and shaping Mod Op's strategic roadmap through the voice of our B2B portfolio. Essential Functions
Lead as a principal strategist on key B2B enterprise accounts, to direct client strategy with support and partnership of Mod Op cross-functional teams Translate client business goals into measurable marketing strategies that span demand generation, customer acquisition, and retention. Collaborate closely with account, media, analytics, and creative teams to scope, pitch, and evolve strategies with strategic rationale and clear articulation of value. Develop client roadmaps, business cases, and realization frameworks Uncover, shape, and drive progress when a clear path is not yet defined Consider, distill, and prescribe the best solution, vs. only responding with what a client may have directly asked for. Provide a third-party perspective and healthy, consultative challenge to client strategies and results, to ensure alignment to client business goals Anticipate the client's needs and translate into what Mod Op can deliver ("connect-the-dots" across service offerings that will help our clients win and help us scale our business successfully) Leverage your expertise in enterprise B2B marketing and business dynamics, including long sales cycles, multi-stakeholder decision-making, and account-based marketing Guide clients in applying audience-first personalization principles to customer engagement strategies. Map the buyer journey to identify gaps, overlaps, or friction points Use first-party data and behavioral signals to refine targeting, prioritize outreach, and personalize messaging across channels to accounts/personas Emphasize solutions and ROI to drive long-term, trust-based loyalty Tell compelling stories and drive progress with clear vision Set the vision, strategy, and positioning that will permeate client leadership discussions and drive adoption of Mod Op's recommendations Facilitate strategic planning workshops and executive-level conversations with clarity and influence, rolling up all recommendations and outcomes to client business goals. Display outstanding business acumen and effectively communicate complex subject matter to both marketing and non-marketing stakeholders, as well as technical and non-technical stakeholders Evaluate performance to optimize impact Analyze cross-channel marketing programs to provide recommendations that ultimately help clients improve outcomes Develop strategic insights with competitive research, benchmarking, and general analysis and audit techniques Document and share observations from prospects and clients to influence future solution development Create client-specific and use-case-specific stories Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc. Partner to support Mod Op's growth Document and share observations from prospects and clients to influence future solution development Create client-specific and use-case-specific stories Provide thought leadership through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, etc.