Transamerica
Job Title
Define and implement marketing campaign strategies to engage and drive outcomes with prospective participants. Drive engagement with financial professionals through marketing, brand affinity, and the launch of new product/solutions. Responsibilities Collaborate with partners to develop strategic short and long term marketing strategies and plans that address current and future objectives. Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions. Set priorities and manage through people and processes; leverage resources throughout the organization. Manage program budgets. Partner with stakeholders to drive and build the company brand, sales profitability, and customer excellence. Own the product launch/release plan and implementation management for new product introductions. Develop strong customer relationships to become the organization's expert in customer needs and opportunities. Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals. Conduct one-on-one meetings with staff to assess individual needs, workload, issues/opportunities, career path, development and process management. Qualifications Bachelor's degree in marketing, business, communications or equivalent experience Ten years of marketing communications, digital marketing, or project management experience Eight years of marketing experience in financial services or a related industry Five years of management experience Expert understanding of traditional and digital platforms Broad experience developing and executing marketing strategies for complex projects Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms Ability to interpret data and articulate results to diverse audiences Analytical and decision-making skills to identify/prioritize critical issues and interpret data Excellent communication and relationship building skills Preferred Qualifications Intermediary or institutional experience Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront Experience in change management FINRA Series 7 (for roles supporting mutual funds) Working Conditions Office environment The salary for this position generally ranges between $140,000-$175,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation Benefits Competitive Pay Bonus for Eligible Employees Benefits Package Pension Plan 401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities Health and Work/Life Balance Benefits Paid Time Off starting at 160 hours annually for employees in their first year of service. Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars. Parental Leave
fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. Adoption Assistance Employee Assistance Program College Coach Program Back-Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs Inclusion & Diversity We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We're thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. Giving Back We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work. Transamerica's Parent Company Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.
Define and implement marketing campaign strategies to engage and drive outcomes with prospective participants. Drive engagement with financial professionals through marketing, brand affinity, and the launch of new product/solutions. Responsibilities Collaborate with partners to develop strategic short and long term marketing strategies and plans that address current and future objectives. Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions. Set priorities and manage through people and processes; leverage resources throughout the organization. Manage program budgets. Partner with stakeholders to drive and build the company brand, sales profitability, and customer excellence. Own the product launch/release plan and implementation management for new product introductions. Develop strong customer relationships to become the organization's expert in customer needs and opportunities. Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals. Conduct one-on-one meetings with staff to assess individual needs, workload, issues/opportunities, career path, development and process management. Qualifications Bachelor's degree in marketing, business, communications or equivalent experience Ten years of marketing communications, digital marketing, or project management experience Eight years of marketing experience in financial services or a related industry Five years of management experience Expert understanding of traditional and digital platforms Broad experience developing and executing marketing strategies for complex projects Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms Ability to interpret data and articulate results to diverse audiences Analytical and decision-making skills to identify/prioritize critical issues and interpret data Excellent communication and relationship building skills Preferred Qualifications Intermediary or institutional experience Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront Experience in change management FINRA Series 7 (for roles supporting mutual funds) Working Conditions Office environment The salary for this position generally ranges between $140,000-$175,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation Benefits Competitive Pay Bonus for Eligible Employees Benefits Package Pension Plan 401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities Health and Work/Life Balance Benefits Paid Time Off starting at 160 hours annually for employees in their first year of service. Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars. Parental Leave
fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. Adoption Assistance Employee Assistance Program College Coach Program Back-Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs Inclusion & Diversity We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We're thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. Giving Back We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work. Transamerica's Parent Company Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.