Adobe
The Opportunity
The Brand Communications team is seeking a Senior Manager to elevate and amplify Adobe's brand messaging and narratives. This individual will have a strong understanding and passion for the technology industry, with proven ability driving visual storytelling and narratives across a variety of communications mediums for internal and external audiences. They will partner closely with Adobe GMO and BU organizations to lead multi-platform communications programs telling the overall Adobe brand story and the impact it has on the industries, cultures, and people it transforms. What You'll Do
This role will be responsible for building, managing, and externally positioning brand communications strategies in partnership with the overall Adobe Communications team and brand marketing function. Identify new trends, movements, communities and platforms that the Adobe brand needs to have a presence, be a part of and/or partner with. Drive thought leadership and content development to advance Adobe's brand narrative and awareness among key audiences including business professionals and communicators, and marketing professionals. Leverage strong writing and creative storytelling skills to create content for a variety of mediums: bylines, op-eds, media soundbites, standout social media content, executive speech writing and presentations and employee communications. Serve as the program manager for key internal and external communications moments to support Adobe's Global Marketing Organization, including preparing messaging and slides for employee meetings and internal initiatives, as well as events, conferences, and more. Work effectively with global marketing collaborators and BU partners to understand subject matter areas and craft narratives for different engagements; work closely with Adobe's PR teams to coordinate media engagement and strategy; Adobe's Employee Communications team to drive internal communications, and Adobe's design team to create visual stories. Experiences To Succeed:
This role requires: B.A./B.S. degree or equivalent experience in public relations, communications, journalism, marketing or related field. 10+ years of communications experience working to develop, build, and grow overall brand presence and narrative. Exceptional writing/editing and storytelling skills. Strong media strategy skills. Consistent track record of successfully building communications programs among industry leaders, press, bloggers, and influencers. Broad business understanding, strong analytical abilities and critical, creative problem solver. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 -- $210,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
The Brand Communications team is seeking a Senior Manager to elevate and amplify Adobe's brand messaging and narratives. This individual will have a strong understanding and passion for the technology industry, with proven ability driving visual storytelling and narratives across a variety of communications mediums for internal and external audiences. They will partner closely with Adobe GMO and BU organizations to lead multi-platform communications programs telling the overall Adobe brand story and the impact it has on the industries, cultures, and people it transforms. What You'll Do
This role will be responsible for building, managing, and externally positioning brand communications strategies in partnership with the overall Adobe Communications team and brand marketing function. Identify new trends, movements, communities and platforms that the Adobe brand needs to have a presence, be a part of and/or partner with. Drive thought leadership and content development to advance Adobe's brand narrative and awareness among key audiences including business professionals and communicators, and marketing professionals. Leverage strong writing and creative storytelling skills to create content for a variety of mediums: bylines, op-eds, media soundbites, standout social media content, executive speech writing and presentations and employee communications. Serve as the program manager for key internal and external communications moments to support Adobe's Global Marketing Organization, including preparing messaging and slides for employee meetings and internal initiatives, as well as events, conferences, and more. Work effectively with global marketing collaborators and BU partners to understand subject matter areas and craft narratives for different engagements; work closely with Adobe's PR teams to coordinate media engagement and strategy; Adobe's Employee Communications team to drive internal communications, and Adobe's design team to create visual stories. Experiences To Succeed:
This role requires: B.A./B.S. degree or equivalent experience in public relations, communications, journalism, marketing or related field. 10+ years of communications experience working to develop, build, and grow overall brand presence and narrative. Exceptional writing/editing and storytelling skills. Strong media strategy skills. Consistent track record of successfully building communications programs among industry leaders, press, bloggers, and influencers. Broad business understanding, strong analytical abilities and critical, creative problem solver. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 -- $210,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.