incident.io
Incident.io Marketing Team Opportunity
Incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, Incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong. Since launching in 2021, we've helped 800 companiesincluding Netflix, Airbnb and Blockresolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use Incident.io to fix things faster. We're a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies. The Team
Our Marketing team is the connective tissue between our product, our customers, and the market. As strategic storytellers with a deep understanding of Incident.io, we partner closely with sales, engineering, product, and leadership to drive growth and bring our message to life across every channel. We thrive in a fast-paced environment where creativity meets precision. From running campaigns and building top-of-funnel programs to crafting clear technical content and shaping our brand, we're focused on reaching the right audience with the right story. Whether it's launching new features, enabling the sales team, or creating standout content for engineers, we play a key role in driving revenue and building deep engagement with our audience. As our first Growth Marketing hire, you'll own the top of the funnel from the first click to the trial or demo request, translating insights into the predictable pipeline. You'll mine data for opportunities, launch disciplined experiments across various marketing channels, and double-down on what works. Success is measured in one currency: more high-quality demos and trials, delivered efficiently and backed by clear numbers. You're data-savvy, curious, and decisive. You'll team up with Product, Design, and Sales to frame clear hypotheses, ship experiments fast, and turn every win into a repeatable growth playbook. If you're fluent in modern GTM teams, bias toward quick execution, and care deeply about measurable revenue impact, you'll fit right in. What You'll Be Doing
Lead projects
to increase top-of-funnel conversion rates from the first touchpoint through trial sign-ups and demo bookings.
Develop and run growth experiments
such as A/B tests, personalization, and new-channel trials to uncover the levers that drive customer acquisition.
Leverage analytics
from tools like HubSpot, Salesforce, and Google Analytics platforms to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements.
Partner closely
with Sales, Product, and Design to define growth strategies and refine the end-to-end user experience.
Oversee top-of-funnel campaigns
across organic channels like search and LLMs, continually refining tactics based on performance data.
What You Need To Be Successful
Hands-on experience in growth marketing
or demand-generation roles, ideally within B2B SaaS.
Proficient with web analytics
and MarTech platforms such as HubSpot, Salesforce, Clay, and Google Analytics (or similar).
Love the promise of AI
and are an early adopter of the latest LLMs and agents.
A proven track record of running experiments
that improve conversion rates.
Take ownership , manage projects independently, and deliver measurable results in fast-paced environments.
What We Offer:
We're building a place where great people can do their best workand that means looking after you and your family with benefits that support health and personal growth. Market leading private medical insurance
Generous parental leave
First Friday of the month off
Generous annual leave/PTO allowance
Competitive salary and equity
Remote working and personal development budget
Enhanced pension/401k
Incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, Incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong. Since launching in 2021, we've helped 800 companiesincluding Netflix, Airbnb and Blockresolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use Incident.io to fix things faster. We're a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies. The Team
Our Marketing team is the connective tissue between our product, our customers, and the market. As strategic storytellers with a deep understanding of Incident.io, we partner closely with sales, engineering, product, and leadership to drive growth and bring our message to life across every channel. We thrive in a fast-paced environment where creativity meets precision. From running campaigns and building top-of-funnel programs to crafting clear technical content and shaping our brand, we're focused on reaching the right audience with the right story. Whether it's launching new features, enabling the sales team, or creating standout content for engineers, we play a key role in driving revenue and building deep engagement with our audience. As our first Growth Marketing hire, you'll own the top of the funnel from the first click to the trial or demo request, translating insights into the predictable pipeline. You'll mine data for opportunities, launch disciplined experiments across various marketing channels, and double-down on what works. Success is measured in one currency: more high-quality demos and trials, delivered efficiently and backed by clear numbers. You're data-savvy, curious, and decisive. You'll team up with Product, Design, and Sales to frame clear hypotheses, ship experiments fast, and turn every win into a repeatable growth playbook. If you're fluent in modern GTM teams, bias toward quick execution, and care deeply about measurable revenue impact, you'll fit right in. What You'll Be Doing
Lead projects
to increase top-of-funnel conversion rates from the first touchpoint through trial sign-ups and demo bookings.
Develop and run growth experiments
such as A/B tests, personalization, and new-channel trials to uncover the levers that drive customer acquisition.
Leverage analytics
from tools like HubSpot, Salesforce, and Google Analytics platforms to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements.
Partner closely
with Sales, Product, and Design to define growth strategies and refine the end-to-end user experience.
Oversee top-of-funnel campaigns
across organic channels like search and LLMs, continually refining tactics based on performance data.
What You Need To Be Successful
Hands-on experience in growth marketing
or demand-generation roles, ideally within B2B SaaS.
Proficient with web analytics
and MarTech platforms such as HubSpot, Salesforce, Clay, and Google Analytics (or similar).
Love the promise of AI
and are an early adopter of the latest LLMs and agents.
A proven track record of running experiments
that improve conversion rates.
Take ownership , manage projects independently, and deliver measurable results in fast-paced environments.
What We Offer:
We're building a place where great people can do their best workand that means looking after you and your family with benefits that support health and personal growth. Market leading private medical insurance
Generous parental leave
First Friday of the month off
Generous annual leave/PTO allowance
Competitive salary and equity
Remote working and personal development budget
Enhanced pension/401k