Illumina
Senior Director Of Workflow Marketing
The Senior Director Of Workflow Marketing will lead the enterprise-level coordination and delivery of comprehensive workflow strategies that span Illumina's product portfolio. This role will operate at the convergence of commercial, product, and technical teams to define, build, and deliver application-specific workflows for key genomics and multiomics use casestailored by customer segment and competitive landscape. The ideal candidate brings a deep understanding of genomics, including clinical applications, transcriptomics, proteomics, methylation, and the technical nuances across library prep, sequencing platforms, automation, software, and informatics. They will serve as a strategic orchestrator across a highly matrixed organization, enabling cohesive execution across stakeholder groups while ensuring clarity, rigor, and measurable progress. Key Responsibilities Define and execute Illumina's global workflow strategy, ensuring application-centric design that is aligned to customer needs, market trends, and scientific innovation Collaborate with Product Management, Segment Marketing, Library Prep, Informatics, Software, and Platform teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions Lead cross-functional governance processes to prioritize and deliver workflow roadmaps across high-value application types and customer segments Serve as the centralized lead for workflow triage, drawing input from technical experts across Illumina's full portfolio Stratify workflow definitions based on application area, regional variation, customer type, and competitive intelligence Collaborate with Sales, Commercial Operations, and Regional GMs to define commercialization plans, GTM approaches, and field compensation strategies aligned to workflow delivery Serve as a primary voice in communicating workflow progress, impact, and strategic priorities to the Executive Leadership Team and Board of Directors Translate complex technical and business inputs into clear, actionable recommendations across scientific, product, and commercial teams Act as an advocate for the voice of the customer, ensuring that real-world needs shape workflow design and execution Work closely with Global Marketing and Software Product Management to define messaging and productization strategies for workflows Ensure that Illumina's workflows are clearly articulated in positioning documents, value props, and customer-facing campaigns Track and interpret competitive moves across workflow components to guide strategic pivots and differentiation Build and maintain a robust program management structure for workflow projects, driving clarity, accountability, and measurable outcomes Ensure on-time delivery of key milestones by managing cross-functional resources, priorities, and risks Operate with a high degree of executional excellence and visibility across the organization Qualifications Bachelor's degree in life sciences, engineering, or related field required; M.S., Ph.D. or MBA strongly preferred 15+ years of progressive experience in biotechnology, genomics, or life sciences, with leadership roles in project or product management Deep expertise across genomics workflows, library preparation, sequencing platforms (all formats), automation, and informatics Demonstrated success in navigating matrixed organizations and aligning diverse technical and commercial stakeholders Experience working with global teams and commercial organizations to drive product adoption and revenue growth Strong track record of delivering strategic programs with executional rigor and customer impact Excellent executive communication, influencing, and stakeholder management skills Experience with clinical applications of genomics strongly preferred; familiarity with proteomics, methylation, or transcriptomics is a plus The estimated base salary range for the Sr. Director, Workflow Marketing role based in the United States of America is: $220,500 - $330,700. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process.
The Senior Director Of Workflow Marketing will lead the enterprise-level coordination and delivery of comprehensive workflow strategies that span Illumina's product portfolio. This role will operate at the convergence of commercial, product, and technical teams to define, build, and deliver application-specific workflows for key genomics and multiomics use casestailored by customer segment and competitive landscape. The ideal candidate brings a deep understanding of genomics, including clinical applications, transcriptomics, proteomics, methylation, and the technical nuances across library prep, sequencing platforms, automation, software, and informatics. They will serve as a strategic orchestrator across a highly matrixed organization, enabling cohesive execution across stakeholder groups while ensuring clarity, rigor, and measurable progress. Key Responsibilities Define and execute Illumina's global workflow strategy, ensuring application-centric design that is aligned to customer needs, market trends, and scientific innovation Collaborate with Product Management, Segment Marketing, Library Prep, Informatics, Software, and Platform teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions Lead cross-functional governance processes to prioritize and deliver workflow roadmaps across high-value application types and customer segments Serve as the centralized lead for workflow triage, drawing input from technical experts across Illumina's full portfolio Stratify workflow definitions based on application area, regional variation, customer type, and competitive intelligence Collaborate with Sales, Commercial Operations, and Regional GMs to define commercialization plans, GTM approaches, and field compensation strategies aligned to workflow delivery Serve as a primary voice in communicating workflow progress, impact, and strategic priorities to the Executive Leadership Team and Board of Directors Translate complex technical and business inputs into clear, actionable recommendations across scientific, product, and commercial teams Act as an advocate for the voice of the customer, ensuring that real-world needs shape workflow design and execution Work closely with Global Marketing and Software Product Management to define messaging and productization strategies for workflows Ensure that Illumina's workflows are clearly articulated in positioning documents, value props, and customer-facing campaigns Track and interpret competitive moves across workflow components to guide strategic pivots and differentiation Build and maintain a robust program management structure for workflow projects, driving clarity, accountability, and measurable outcomes Ensure on-time delivery of key milestones by managing cross-functional resources, priorities, and risks Operate with a high degree of executional excellence and visibility across the organization Qualifications Bachelor's degree in life sciences, engineering, or related field required; M.S., Ph.D. or MBA strongly preferred 15+ years of progressive experience in biotechnology, genomics, or life sciences, with leadership roles in project or product management Deep expertise across genomics workflows, library preparation, sequencing platforms (all formats), automation, and informatics Demonstrated success in navigating matrixed organizations and aligning diverse technical and commercial stakeholders Experience working with global teams and commercial organizations to drive product adoption and revenue growth Strong track record of delivering strategic programs with executional rigor and customer impact Excellent executive communication, influencing, and stakeholder management skills Experience with clinical applications of genomics strongly preferred; familiarity with proteomics, methylation, or transcriptomics is a plus The estimated base salary range for the Sr. Director, Workflow Marketing role based in the United States of America is: $220,500 - $330,700. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process.