Adobe
Sr. Director - Market Research & Insights
Adobe, San Francisco, California, United States, 94102
Senior Leader For Research & Insights
Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Creators are Adobe's next growth engine and together this newly formed team is reimagining how millions ideate, edit, and share content. As the senior leader for Research & Insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, you'll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders. What You'll Do Insight Agenda & Rigor
Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights. Customer & Market Intelligence
Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve. Decision-Ready Storytelling
Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross-functional partners. Team & Craft Leadership
Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action. Cross-Functional Impact
Partner daily with PMM, Analytics, Data Science, User Research and Design to embed insight into every decision and launch. What Makes You Successful Truth Seeking Researcher
Fluent in survey design, advanced analytics, ethnography, and emerging methods; identifies real signal, fast. Strategic Influencer
Aligns execs, frames trade-offs, and turns findings into roadmap commitments and marketing strategies. Data & Design Expert in Problem Solving
Equally skilled in data analysis and focus groups; integrates quantitative depth with human storytelling. Builder & Mentor
Creates high-trust teams, levels up craft, and scales processes that endure. Improving Catalyst
Comfortable operating in uncharted territory, pushing methodological innovation, and setting a higher standard for customer empathy. Minimum Qualifications 15+ years in research, insights, or data science or equivalent practical experience. 8+ years leading high-performing teams. Mastery of both quantitative (stat modeling, conjoint, segmentation) and qualitative (1:1, diary, ethnographic) techniques. Track record influencing product strategy in consumer tech, media tech, or creator-focused businesses. BS/MS or equivalent experience in a quantitative field (Statistics, Psychology, Data Science, Marketing).
Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Creators are Adobe's next growth engine and together this newly formed team is reimagining how millions ideate, edit, and share content. As the senior leader for Research & Insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, you'll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders. What You'll Do Insight Agenda & Rigor
Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights. Customer & Market Intelligence
Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve. Decision-Ready Storytelling
Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross-functional partners. Team & Craft Leadership
Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action. Cross-Functional Impact
Partner daily with PMM, Analytics, Data Science, User Research and Design to embed insight into every decision and launch. What Makes You Successful Truth Seeking Researcher
Fluent in survey design, advanced analytics, ethnography, and emerging methods; identifies real signal, fast. Strategic Influencer
Aligns execs, frames trade-offs, and turns findings into roadmap commitments and marketing strategies. Data & Design Expert in Problem Solving
Equally skilled in data analysis and focus groups; integrates quantitative depth with human storytelling. Builder & Mentor
Creates high-trust teams, levels up craft, and scales processes that endure. Improving Catalyst
Comfortable operating in uncharted territory, pushing methodological innovation, and setting a higher standard for customer empathy. Minimum Qualifications 15+ years in research, insights, or data science or equivalent practical experience. 8+ years leading high-performing teams. Mastery of both quantitative (stat modeling, conjoint, segmentation) and qualitative (1:1, diary, ethnographic) techniques. Track record influencing product strategy in consumer tech, media tech, or creator-focused businesses. BS/MS or equivalent experience in a quantitative field (Statistics, Psychology, Data Science, Marketing).