TRACTIAN
Lifecycle Marketing Manager
Lifecycle Marketing Manager Marketing at TRACTIAN TRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyfrom initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions. What you'll do We are looking for a data-driven and strategic Lifecycle Marketing Manager to lead our customer journey optimization efforts. You will be responsible for building and executing marketing programs that increase product adoption, deepen engagement, reduce churn, and maximize customer lifetime value. This role will own the end-to-end lifecycle across all customer touchpointsfrom onboarding and activation to expansion and retentionleveraging CRM tools, personalized automation, and analytics to deliver exceptional experiences. Responsibilities:
Strategy & Planning Design, implement, and continuously optimize lifecycle programs for leads, free trials, paying customers, and enterprise accounts. Define key success metrics (activation rate, churn, NPS, usage, expansion rate, etc.) and develop campaigns to drive improvements. Build lifecycle maps and customer journey flows in collaboration with product, sales, and customer success teams. Campaign Execution Own and manage automated email, push, and in-app message workflows across all stages of the funnel. Create segmentation strategies to deliver relevant, contextual, and timely communications. Launch product education campaigns to drive feature adoption and usage milestones. Partner with content, product marketing, and design to develop compelling assets and copy. Analytics & Optimization Monitor lifecycle KPIs using tools like HubSpot, Intercom, and internal dashboards. Conduct A/B testing and performance analysis to continuously iterate and improve campaign effectiveness. Share regular reports and insights with stakeholders across GTM teams. Cross-functional Collaboration Work closely with Customer Success to understand user needs, pain points, and milestones. Partner with Product to align lifecycle messaging with roadmap launches and feature engagement. Collaborate with Sales to surface expansion and upsell opportunities. Requirements:
36 years of experience in lifecycle, CRM, or retention marketing, ideally in a B2B SaaS or industrial tech company. Strong knowledge of marketing automation platforms (e.g., HubSpot, Iterable, Braze, Intercom). Analytical mindset with experience tracking cohort behavior, funnel metrics, and campaign performance. Comfort with cross-functional work and iterative experimentation. Bonus: familiarity with industrial, manufacturing, or IoT/asset monitoring domains. Compensation Competitive Salary Premium Medical, Dental, and Vision Coverage Paid Time Off (PTO): 15 Days 401(k) Retirement Plan Language Learning Opportunities Gympass Membership Sports Incentive Long-Term Benefit
Lifecycle Marketing Manager Marketing at TRACTIAN TRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyfrom initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions. What you'll do We are looking for a data-driven and strategic Lifecycle Marketing Manager to lead our customer journey optimization efforts. You will be responsible for building and executing marketing programs that increase product adoption, deepen engagement, reduce churn, and maximize customer lifetime value. This role will own the end-to-end lifecycle across all customer touchpointsfrom onboarding and activation to expansion and retentionleveraging CRM tools, personalized automation, and analytics to deliver exceptional experiences. Responsibilities:
Strategy & Planning Design, implement, and continuously optimize lifecycle programs for leads, free trials, paying customers, and enterprise accounts. Define key success metrics (activation rate, churn, NPS, usage, expansion rate, etc.) and develop campaigns to drive improvements. Build lifecycle maps and customer journey flows in collaboration with product, sales, and customer success teams. Campaign Execution Own and manage automated email, push, and in-app message workflows across all stages of the funnel. Create segmentation strategies to deliver relevant, contextual, and timely communications. Launch product education campaigns to drive feature adoption and usage milestones. Partner with content, product marketing, and design to develop compelling assets and copy. Analytics & Optimization Monitor lifecycle KPIs using tools like HubSpot, Intercom, and internal dashboards. Conduct A/B testing and performance analysis to continuously iterate and improve campaign effectiveness. Share regular reports and insights with stakeholders across GTM teams. Cross-functional Collaboration Work closely with Customer Success to understand user needs, pain points, and milestones. Partner with Product to align lifecycle messaging with roadmap launches and feature engagement. Collaborate with Sales to surface expansion and upsell opportunities. Requirements:
36 years of experience in lifecycle, CRM, or retention marketing, ideally in a B2B SaaS or industrial tech company. Strong knowledge of marketing automation platforms (e.g., HubSpot, Iterable, Braze, Intercom). Analytical mindset with experience tracking cohort behavior, funnel metrics, and campaign performance. Comfort with cross-functional work and iterative experimentation. Bonus: familiarity with industrial, manufacturing, or IoT/asset monitoring domains. Compensation Competitive Salary Premium Medical, Dental, and Vision Coverage Paid Time Off (PTO): 15 Days 401(k) Retirement Plan Language Learning Opportunities Gympass Membership Sports Incentive Long-Term Benefit