Sundae
Lead Lifecycle Manager
Sundae's mission is to help homeowners get the best outcome when selling a house that needs some love. For too long, the process of selling outdated and damaged houses has been difficult for sellers. Local property investors often capitalize on homeowner distress to purchase houses cheaply and resell them for huge profits. Sundae is changing that by putting more of those profits back in the hands of homeowners. We've built a data-driven model to predict when sellers will need our help, a best-in-class sales and marketing team to reach them, and a trusted brand that drives organic growth through word of mouth and referrals. With scale and efficiency, we're able to redistribute economic value to sellers, offering the most competitive price and becoming the largest buyer of homes that need love in the United States. We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome). Joining Sundae means being part of the team that's bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you're driven by making a positive impact on people's lives and want to support our mission, we'd love to hear from you. Role Overview
We're seeking a strategic, detail-oriented Lead Lifecycle Manager to oversee the journey of inbound leads from first touch to conversion. This cross-functional role sits at the intersection of marketing, sales, and data, with a focus on pipeline analysis, process optimization, and performance visibility. Your primary objective is to monitor, diagnose, and improve the performance of leads through the funnelidentifying where they stall, why they drop off, and how we can re-engage them more effectively. As the connective tissue between demand generation and revenue realization, you'll deliver actionable insights that help shape our go-to-market strategy and ensure we capitalize on every qualified opportunity. This is a high-impact, hands-on role ideal for someone with strong analytical chops, operational savvy, and a proactive mindset. Key Responsibilities
Lead Funnel Strategy & Monitoring
Analyze inbound lead performance across lifecycle stages and identify conversion gaps or friction points. Evaluate lead quality by source/channel and share actionable insights with sales and marketing leadership. Monitor and enhance lead scoring, routing, and assignment processes to drive higher conversion efficiency. Collaborate with the Data team to refine dashboards and improve visibility into funnel and pipeline metrics. Lead Nurture & Acceleration
Track and manage strategies for re-engaging stalled or unresponsive leads. Partner with Growth Marketing on nurture workflows that align with sales timing and buyer readiness. Recommend opportunities to accelerate sales cycles based on engagement behavior and funnel trends. Sales & Marketing Alignment
Serve as the operational bridge between sales and marketing to ensure frictionless handoffs. Highlight discrepancies or misalignments in messaging, expectations, or targeting that impact funnel velocity. Surface rep-level feedback and behavioral insights to inform campaign optimization and training priorities. Marketing Operations & Systems
Own and optimize the tools and systems that support lead management and tracking (e.g., CRM, marketing automation). Support campaign execution through segmentation, list creation, and automation workflow management. Maintain data accuracy and consistency across marketing and sales platforms to support trustworthy reporting. Who You Are
36 years of experience in marketing operations, revenue operations, or sales ops with strong analytical focus. Deep familiarity with CRM (e.g., Salesforce) and MAP (e.g., HubSpot, Marketo, or similar). Strong data literacy with experience building dashboards and interpreting funnel performance. Excellent communicator who can synthesize and present findings clearly to stakeholders. Bias for action, with the ability to move quickly from insight to implementation recommendations. Comfortable operating in fast-paced, high-growth environments with evolving processes. Why Sundae
Be part of a mission-driven team building something truly transformative in real estate Collaborate with smart, passionate people across Sales, Marketing, Product, and Ops Competitive compensation and stock option package ($95k-$110K OTE) Medical, dental, and vision benefits + generous PTO Flexible hybrid work model based in sunny San Diego
Sundae's mission is to help homeowners get the best outcome when selling a house that needs some love. For too long, the process of selling outdated and damaged houses has been difficult for sellers. Local property investors often capitalize on homeowner distress to purchase houses cheaply and resell them for huge profits. Sundae is changing that by putting more of those profits back in the hands of homeowners. We've built a data-driven model to predict when sellers will need our help, a best-in-class sales and marketing team to reach them, and a trusted brand that drives organic growth through word of mouth and referrals. With scale and efficiency, we're able to redistribute economic value to sellers, offering the most competitive price and becoming the largest buyer of homes that need love in the United States. We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome). Joining Sundae means being part of the team that's bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you're driven by making a positive impact on people's lives and want to support our mission, we'd love to hear from you. Role Overview
We're seeking a strategic, detail-oriented Lead Lifecycle Manager to oversee the journey of inbound leads from first touch to conversion. This cross-functional role sits at the intersection of marketing, sales, and data, with a focus on pipeline analysis, process optimization, and performance visibility. Your primary objective is to monitor, diagnose, and improve the performance of leads through the funnelidentifying where they stall, why they drop off, and how we can re-engage them more effectively. As the connective tissue between demand generation and revenue realization, you'll deliver actionable insights that help shape our go-to-market strategy and ensure we capitalize on every qualified opportunity. This is a high-impact, hands-on role ideal for someone with strong analytical chops, operational savvy, and a proactive mindset. Key Responsibilities
Lead Funnel Strategy & Monitoring
Analyze inbound lead performance across lifecycle stages and identify conversion gaps or friction points. Evaluate lead quality by source/channel and share actionable insights with sales and marketing leadership. Monitor and enhance lead scoring, routing, and assignment processes to drive higher conversion efficiency. Collaborate with the Data team to refine dashboards and improve visibility into funnel and pipeline metrics. Lead Nurture & Acceleration
Track and manage strategies for re-engaging stalled or unresponsive leads. Partner with Growth Marketing on nurture workflows that align with sales timing and buyer readiness. Recommend opportunities to accelerate sales cycles based on engagement behavior and funnel trends. Sales & Marketing Alignment
Serve as the operational bridge between sales and marketing to ensure frictionless handoffs. Highlight discrepancies or misalignments in messaging, expectations, or targeting that impact funnel velocity. Surface rep-level feedback and behavioral insights to inform campaign optimization and training priorities. Marketing Operations & Systems
Own and optimize the tools and systems that support lead management and tracking (e.g., CRM, marketing automation). Support campaign execution through segmentation, list creation, and automation workflow management. Maintain data accuracy and consistency across marketing and sales platforms to support trustworthy reporting. Who You Are
36 years of experience in marketing operations, revenue operations, or sales ops with strong analytical focus. Deep familiarity with CRM (e.g., Salesforce) and MAP (e.g., HubSpot, Marketo, or similar). Strong data literacy with experience building dashboards and interpreting funnel performance. Excellent communicator who can synthesize and present findings clearly to stakeholders. Bias for action, with the ability to move quickly from insight to implementation recommendations. Comfortable operating in fast-paced, high-growth environments with evolving processes. Why Sundae
Be part of a mission-driven team building something truly transformative in real estate Collaborate with smart, passionate people across Sales, Marketing, Product, and Ops Competitive compensation and stock option package ($95k-$110K OTE) Medical, dental, and vision benefits + generous PTO Flexible hybrid work model based in sunny San Diego