Bellwether Coffee
Growth Marketing Manager
We're looking for an analytical, hands-on senior manager of performance marketing to lead the day-to-day management, optimization, and scaling of our lead generation and customer acquisition channels. In this role, you'll collaborate with sales, customer success, and product teams, as well as the other members of the marketing team, to facilitate and enhance our customer journey. You'll be responsible for planning, executing, and analyzing campaigns across paid search, paid social, display, and programmatic platforms, and will also play a key role in extending the reach and effectiveness of our paid and organic contentall with a focus on driving qualified leads and maximizing return on ad spend and content investments. This is a critical role on the marketing team, ideal for a data-driven performance marketer who's eager to roll up their sleeves, collaborate cross-functionally, and build campaigns that directly impact company growth. This role will report to the EVP of Marketing & Communications. The role requires on-site presence at our Berkeley HQ. Primary Responsibilities
Develop and manage performance marketing budgets, forecasts, and KPIs
ensuring acquisition targets, CAC goals, and ROI benchmarks are consistently met and improved. Continuously identify and validate new channels and avenues for growth, and stay ahead of AI-oriented trends, platform innovations and privacy/policy changes. Create and manage a performance marketing measurement framework and attribution model; monitor and report performance regularly. Develop, launch, and manage high-performing paid media (search, social) campaigns across a range of platforms; allocate budgets and optimize campaigns. Collaborate with marketing and product teams to optimize ad creative, landing pages and other content. Complement paid marketing efforts with SEO and other organic growth strategies. Leverage data and insights to continuously test, optimize, and improve campaign performance, efficiency and cost effectiveness across all stages of the sales and marketing funnel. Create and implement strategies to optimize customer acquisition cost (CAC). Collaborate cross-functionally with product, sales, customer success, support and other relevant teams to align messaging with product value and customer need. Qualifications
5-10+ years of hands-on performance marketing experience Highly organized, data-driven, and results-oriented, with a passion for optimization and continuous improvement. Deep expertise in performance channels including Google Ads, Meta, TikTok, YouTube and affiliate networks Experience with and proficiency in HubSpot strongly preferred Strong analytical skills with experience building performance reports, attribution models, and ROI analyses. Familiarity with demand generation and pipeline-building strategies in a B2B environment. You are authorized to work in the U.S.
We're looking for an analytical, hands-on senior manager of performance marketing to lead the day-to-day management, optimization, and scaling of our lead generation and customer acquisition channels. In this role, you'll collaborate with sales, customer success, and product teams, as well as the other members of the marketing team, to facilitate and enhance our customer journey. You'll be responsible for planning, executing, and analyzing campaigns across paid search, paid social, display, and programmatic platforms, and will also play a key role in extending the reach and effectiveness of our paid and organic contentall with a focus on driving qualified leads and maximizing return on ad spend and content investments. This is a critical role on the marketing team, ideal for a data-driven performance marketer who's eager to roll up their sleeves, collaborate cross-functionally, and build campaigns that directly impact company growth. This role will report to the EVP of Marketing & Communications. The role requires on-site presence at our Berkeley HQ. Primary Responsibilities
Develop and manage performance marketing budgets, forecasts, and KPIs
ensuring acquisition targets, CAC goals, and ROI benchmarks are consistently met and improved. Continuously identify and validate new channels and avenues for growth, and stay ahead of AI-oriented trends, platform innovations and privacy/policy changes. Create and manage a performance marketing measurement framework and attribution model; monitor and report performance regularly. Develop, launch, and manage high-performing paid media (search, social) campaigns across a range of platforms; allocate budgets and optimize campaigns. Collaborate with marketing and product teams to optimize ad creative, landing pages and other content. Complement paid marketing efforts with SEO and other organic growth strategies. Leverage data and insights to continuously test, optimize, and improve campaign performance, efficiency and cost effectiveness across all stages of the sales and marketing funnel. Create and implement strategies to optimize customer acquisition cost (CAC). Collaborate cross-functionally with product, sales, customer success, support and other relevant teams to align messaging with product value and customer need. Qualifications
5-10+ years of hands-on performance marketing experience Highly organized, data-driven, and results-oriented, with a passion for optimization and continuous improvement. Deep expertise in performance channels including Google Ads, Meta, TikTok, YouTube and affiliate networks Experience with and proficiency in HubSpot strongly preferred Strong analytical skills with experience building performance reports, attribution models, and ROI analyses. Familiarity with demand generation and pipeline-building strategies in a B2B environment. You are authorized to work in the U.S.