Apple
Manager, Channel Strategy
Sunnyvale, California, United States Marcom is the creatively-led global team that oversees Apple's consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners' marketing, advertising, and customer experience. They will combine an understanding of marketing opportunities both within Apple and our partners' organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business. Responsibilities Include:
Partnering with Partner Comms, Channel, Brand, Creative, and Interactive teams to drive innovative, world-class creative work Managing a small team of strategists working across partners and lines of business Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs, including connections, UX, in-store experience, comms, and brand Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas, and KPIs and measurement Implementing measurement frameworks and ways to analyze and optimize the success of initiatives Leading workshops and strategic conversations (internal and external) that include, amplify, and align disparate points of view to find shared areas of focus Building relationships and demonstrating influence with diverse and senior stakeholders Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success Participating in cross-functional annual planning to define opportunities that support organizational goals in channel Minimum Qualifications
10+ years experience in a strategic role at a brand or agency 5+ years experience leading a team or in a management capacity Deep understanding of full-funnel brand, marketing, and customer experience approaches, including digital and traditional Proven track record of connecting business and marketing objectives with effective customer-facing solutions Strong communication skills, with the ability to write and deliver a clear and actionable brief Experience in understanding, interrogating, and distilling data and insights from a broad range of sources Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations A bold, entrepreneurial mindset with the drive to pursue new opportunities Preferred Qualifications
Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options Highly collaborative with the agility to lean into and build on diverse viewpoints Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses
including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
Sunnyvale, California, United States Marcom is the creatively-led global team that oversees Apple's consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners' marketing, advertising, and customer experience. They will combine an understanding of marketing opportunities both within Apple and our partners' organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business. Responsibilities Include:
Partnering with Partner Comms, Channel, Brand, Creative, and Interactive teams to drive innovative, world-class creative work Managing a small team of strategists working across partners and lines of business Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs, including connections, UX, in-store experience, comms, and brand Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas, and KPIs and measurement Implementing measurement frameworks and ways to analyze and optimize the success of initiatives Leading workshops and strategic conversations (internal and external) that include, amplify, and align disparate points of view to find shared areas of focus Building relationships and demonstrating influence with diverse and senior stakeholders Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success Participating in cross-functional annual planning to define opportunities that support organizational goals in channel Minimum Qualifications
10+ years experience in a strategic role at a brand or agency 5+ years experience leading a team or in a management capacity Deep understanding of full-funnel brand, marketing, and customer experience approaches, including digital and traditional Proven track record of connecting business and marketing objectives with effective customer-facing solutions Strong communication skills, with the ability to write and deliver a clear and actionable brief Experience in understanding, interrogating, and distilling data and insights from a broad range of sources Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations A bold, entrepreneurial mindset with the drive to pursue new opportunities Preferred Qualifications
Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options Highly collaborative with the agility to lean into and build on diverse viewpoints Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses
including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.