PVH Corp
Sr Coordinator, Global Integrated PR - Calvin Klein
PVH Corp, New York, New York, United States, 10001
Sr Coordinator, Global Integrated PR
Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world
and endless opportunities to design your future. Immerse yourself in Calvin Klein here! POSITION SUMMARY: The Sr Coordinator, Global Integrated PR will support the Sr Manager, Global Integrated PR in the creation, management & execution of external communications strategies across Calvin Klein seasonal campaigns, brand experiences and business lines in N. America and Globally. Focus for this role will be seasonal VIP campaigns, street style pitching, and regional communication. Key responsibilities within this role are to manage the development of external consumer fashion PR programs that drive energy and demand for key Calvin Klein products and brand moments that are in line with brand and business objectives. The position will develop strategies that foster consumer connections and inspire new/existing audiences via organic pitching, media relationship building, and editorial partnerships, and well as work with regional and licensee partners to develop cohesive communications activities globally. RESPONSIBILITIES: Support Sr Manager, Global Integrated PR /PR team in development of global communications strategies, programming and activations that align with brand goals and business objectives that drive consumer demand and awareness, focused on seasonal VIP campaigns, street style and regional comms Manage the creation and development of external communications plans to engage new and existing customers in collaboration with regional and licensee partners. Build and maintain relationships with key global media and industry contacts in N. America, facilitating ongoing opportunities focused on fashion and lifestyle campaigns. Support the development and execution of global communications initiatives, partnering on media requests and opportunities across product launches, brand campaigns, content and experiences. Co-manage seasonal communications plans with regional teams driving consumer demand and engagement through key product and campaign storytelling. Support with pitching and securing global brand campaign coverage and exclusive placements. Coordinate Street Style media blasts and amplification of placements. Act as the primary liaison between regional teams and Global PR, ensuring streamlined communication and collaboration. Co-manage the day-to-day activities with regional and licensee partners, ensuring timely sharing of press rollouts & materials and adherence to strategy submission and meeting report deadlines. Collaborate with regional and licensee teams to optimize global PR strategies and create effective market-specific communications plans while stating in line with brand's messaging. Partner with Integrated PR & Influence team, as well as other cross functional teams (Creative, Marketing, VIP, Corp Comms)
with a focus on coordinated owned/earned and paid GTM strategies, in partnership with owned Social Media/Advocacy and OMG to amplify key business priorities across all international markets. Track, report, and measure KPIs to evaluate the effectiveness of PR activities globally. Organization of the communications calendar and track all media/PR activities globally. QUALIFICATIONS: 3+ years of relevant experience in PR/communications and fashion with experience overseeing international markets. Key relationships and proven track record within the fashion/entertainment/lifestyle/culture industry is a must. Experience developing cross-channel communications campaigns in culture, lifestyle, fashion, retail, entertainment and/or related fields. Demonstrated ability to put content in front of consumers. Bachelor's Degree Required Strong interpersonal & writing skills, with established relationships with key editors at global outlets. Knowledge of key international media outlets, and media trends in markets with a strong interest in fashion, entertainment, lifestyle, culture, art, music and design. Resourceful, creative and self-motivated with excellent organizational skills and the ability to manage multiple projects efficiently. Ability to thrive and adapt in a fast-paced, creative, collaborative environment. Team player with a strong point of view on media, digital platforms and emerging trends. Strong writing, grammar, and design skills
including drafting, editing, and proofreading press materials, and creating presentations with high-level creativity. Familiarity with PR tools such as Fashion GPS/Launchmetrics, Lefty, and MuckRack. Highly motivated and a self-starter. Support the management of marketing budgets under the Global Integrated PR umbrella. This role will support the Sr Manager, Global Integrated PR in the decisions related to day-to-day management and optimization of seasonal marketing strategies and execution, solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein Brand standards. This role must be highly creative in the development of integrated PR/communications strategies and its implementation across the multiple regions and licensed partners. The environment is extremely fast-paced and deadline driven but maintains a supportive and team-oriented atmosphere. Pay Range: $74,100---$100,000 The Company will not sponsor applicants to this position for work visas or any other work permits.
Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world
and endless opportunities to design your future. Immerse yourself in Calvin Klein here! POSITION SUMMARY: The Sr Coordinator, Global Integrated PR will support the Sr Manager, Global Integrated PR in the creation, management & execution of external communications strategies across Calvin Klein seasonal campaigns, brand experiences and business lines in N. America and Globally. Focus for this role will be seasonal VIP campaigns, street style pitching, and regional communication. Key responsibilities within this role are to manage the development of external consumer fashion PR programs that drive energy and demand for key Calvin Klein products and brand moments that are in line with brand and business objectives. The position will develop strategies that foster consumer connections and inspire new/existing audiences via organic pitching, media relationship building, and editorial partnerships, and well as work with regional and licensee partners to develop cohesive communications activities globally. RESPONSIBILITIES: Support Sr Manager, Global Integrated PR /PR team in development of global communications strategies, programming and activations that align with brand goals and business objectives that drive consumer demand and awareness, focused on seasonal VIP campaigns, street style and regional comms Manage the creation and development of external communications plans to engage new and existing customers in collaboration with regional and licensee partners. Build and maintain relationships with key global media and industry contacts in N. America, facilitating ongoing opportunities focused on fashion and lifestyle campaigns. Support the development and execution of global communications initiatives, partnering on media requests and opportunities across product launches, brand campaigns, content and experiences. Co-manage seasonal communications plans with regional teams driving consumer demand and engagement through key product and campaign storytelling. Support with pitching and securing global brand campaign coverage and exclusive placements. Coordinate Street Style media blasts and amplification of placements. Act as the primary liaison between regional teams and Global PR, ensuring streamlined communication and collaboration. Co-manage the day-to-day activities with regional and licensee partners, ensuring timely sharing of press rollouts & materials and adherence to strategy submission and meeting report deadlines. Collaborate with regional and licensee teams to optimize global PR strategies and create effective market-specific communications plans while stating in line with brand's messaging. Partner with Integrated PR & Influence team, as well as other cross functional teams (Creative, Marketing, VIP, Corp Comms)
with a focus on coordinated owned/earned and paid GTM strategies, in partnership with owned Social Media/Advocacy and OMG to amplify key business priorities across all international markets. Track, report, and measure KPIs to evaluate the effectiveness of PR activities globally. Organization of the communications calendar and track all media/PR activities globally. QUALIFICATIONS: 3+ years of relevant experience in PR/communications and fashion with experience overseeing international markets. Key relationships and proven track record within the fashion/entertainment/lifestyle/culture industry is a must. Experience developing cross-channel communications campaigns in culture, lifestyle, fashion, retail, entertainment and/or related fields. Demonstrated ability to put content in front of consumers. Bachelor's Degree Required Strong interpersonal & writing skills, with established relationships with key editors at global outlets. Knowledge of key international media outlets, and media trends in markets with a strong interest in fashion, entertainment, lifestyle, culture, art, music and design. Resourceful, creative and self-motivated with excellent organizational skills and the ability to manage multiple projects efficiently. Ability to thrive and adapt in a fast-paced, creative, collaborative environment. Team player with a strong point of view on media, digital platforms and emerging trends. Strong writing, grammar, and design skills
including drafting, editing, and proofreading press materials, and creating presentations with high-level creativity. Familiarity with PR tools such as Fashion GPS/Launchmetrics, Lefty, and MuckRack. Highly motivated and a self-starter. Support the management of marketing budgets under the Global Integrated PR umbrella. This role will support the Sr Manager, Global Integrated PR in the decisions related to day-to-day management and optimization of seasonal marketing strategies and execution, solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein Brand standards. This role must be highly creative in the development of integrated PR/communications strategies and its implementation across the multiple regions and licensed partners. The environment is extremely fast-paced and deadline driven but maintains a supportive and team-oriented atmosphere. Pay Range: $74,100---$100,000 The Company will not sponsor applicants to this position for work visas or any other work permits.