Prepared
Position Overview
We're looking for a Growth Marketing Manager to lead and scale our digital demand generation programs. Reporting to the Vice President, Marketing, this role is ideal for a performance-focused marketer who is deeply experienced in paid search, social advertising, display campaigns, email nurture, and digital funnel optimization. You'll drive full-funnel digital marketing campaigns that generate qualified pipeline for our Sales team and create measurable impact on business growth. You'll collaborate closely with Product Marketing, Field Marketing, Content Marketing, and Revenue Operations to develop high-converting, repeatable campaigns that drive awareness, engagement, and conversion. Key Responsibilities
Digital Campaign Ownership Own and manage end-to-end execution of paid digital programs including search, social, and display.
Design and optimize digital media campaigns to target key audiences in public safety and emergency response sectors.
Performance Marketing & Optimization Analyze campaign performance across platforms and continuously optimize for cost efficiency (CPL, CAC) and conversion rates.
Run A/B tests on creative, copy, landing pages, and audience segments to improve results over time.
Lead Nurture Programs Design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel.
Partner with Marketing and Revenue Operations to ensure campaign attribution and tracking are accurate and actionable.
Collaboration & Alignment Work with Product and Content Marketing to build compelling digital ads, landing pages, and lead magnets.
Coordinate with Revenue Operations to maintain clean lead flow, scoring models, and reporting infrastructure.
Tech Stack Management Operate within tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Ads, and analytics dashboards.
Recommend new channels and technologies to improve digital marketing effectiveness.
Qualifications
46 years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS or tech company.
Proven track record of managing paid campaigns with measurable pipeline and revenue impact.
Expertise with performance marketing platforms (Google Ads, LinkedIn, Meta) and web analytics.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred).
Self-starter mindset with excellent time management and communication skills.
Experience in public sector, government, or emergency services markets is a plus, but not required.
Bonus
Public safety or adjacent experience
Pay Transparency
The base compensation for this role is approximately $130,000 - 138,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared's unlimited vacation program. Benefits
Remote-First Culture Medical, Dental, and Vision Benefits 401k + Free Financial Advisors with Betterment Monthly Cell Phone Stipend Unlimited Time Off + 15 Observed Holidays 12 Weeks of Paid Parental Leave (birthing + non-birthing parents) Visit a PSAP (911 Center) WeWork Membership for All Employees Annual Company Offsite AI Tools like ChatGPT + NotionAI $500 Work from Home Budget Want to learn more about Prepared? Check out the links below. Prepared, which wants to 'revolutionize' emergency 911 calls, raises $27M
NBC Today Show | 911 callers can now share video of emergencies with dispatchers
The Verge | iPhones will soon be able to stream live video on 911 calls
At Prepared, we are committed to building a safer and more connected world, and we believe that fostering diversity, equity, and inclusion is essential to achieving this mission. We are a proud equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other protected characteristic. We actively seek to create an inclusive environment where diverse perspectives are valued and everyone has the opportunity to contribute meaningfully to our mission of improving public safety and emergency response for all communities.
We're looking for a Growth Marketing Manager to lead and scale our digital demand generation programs. Reporting to the Vice President, Marketing, this role is ideal for a performance-focused marketer who is deeply experienced in paid search, social advertising, display campaigns, email nurture, and digital funnel optimization. You'll drive full-funnel digital marketing campaigns that generate qualified pipeline for our Sales team and create measurable impact on business growth. You'll collaborate closely with Product Marketing, Field Marketing, Content Marketing, and Revenue Operations to develop high-converting, repeatable campaigns that drive awareness, engagement, and conversion. Key Responsibilities
Digital Campaign Ownership Own and manage end-to-end execution of paid digital programs including search, social, and display.
Design and optimize digital media campaigns to target key audiences in public safety and emergency response sectors.
Performance Marketing & Optimization Analyze campaign performance across platforms and continuously optimize for cost efficiency (CPL, CAC) and conversion rates.
Run A/B tests on creative, copy, landing pages, and audience segments to improve results over time.
Lead Nurture Programs Design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel.
Partner with Marketing and Revenue Operations to ensure campaign attribution and tracking are accurate and actionable.
Collaboration & Alignment Work with Product and Content Marketing to build compelling digital ads, landing pages, and lead magnets.
Coordinate with Revenue Operations to maintain clean lead flow, scoring models, and reporting infrastructure.
Tech Stack Management Operate within tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Ads, and analytics dashboards.
Recommend new channels and technologies to improve digital marketing effectiveness.
Qualifications
46 years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS or tech company.
Proven track record of managing paid campaigns with measurable pipeline and revenue impact.
Expertise with performance marketing platforms (Google Ads, LinkedIn, Meta) and web analytics.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred).
Self-starter mindset with excellent time management and communication skills.
Experience in public sector, government, or emergency services markets is a plus, but not required.
Bonus
Public safety or adjacent experience
Pay Transparency
The base compensation for this role is approximately $130,000 - 138,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared's unlimited vacation program. Benefits
Remote-First Culture Medical, Dental, and Vision Benefits 401k + Free Financial Advisors with Betterment Monthly Cell Phone Stipend Unlimited Time Off + 15 Observed Holidays 12 Weeks of Paid Parental Leave (birthing + non-birthing parents) Visit a PSAP (911 Center) WeWork Membership for All Employees Annual Company Offsite AI Tools like ChatGPT + NotionAI $500 Work from Home Budget Want to learn more about Prepared? Check out the links below. Prepared, which wants to 'revolutionize' emergency 911 calls, raises $27M
NBC Today Show | 911 callers can now share video of emergencies with dispatchers
The Verge | iPhones will soon be able to stream live video on 911 calls
At Prepared, we are committed to building a safer and more connected world, and we believe that fostering diversity, equity, and inclusion is essential to achieving this mission. We are a proud equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other protected characteristic. We actively seek to create an inclusive environment where diverse perspectives are valued and everyone has the opportunity to contribute meaningfully to our mission of improving public safety and emergency response for all communities.