NY Staffing
Strategy and Operations Lead, Effectiveness Measurement
NY Staffing, New York, New York, United States, 10001
Strategy And Operations Lead
Minimum qualifications: Bachelor's degree or equivalent practical experience. Six years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or four years of experience with an advanced degree. Experience with performance marketing measurement and attribution techniques (e.g., Marketing Mix Modeling (MMM), Meridian, MTA, incrementality, etc.) Preferred qualifications: Five years of experience in digital advertising and effectiveness/Return on Investment (ROI) measurement across the funnel, including MMM/Meridian, incrementality and Attribution. Knowledge of the third-party measurement ecosystem and engaged measurement solutions (e.g., Robyn). Understanding of our AI-powered ads products (VVC/VRC, PMax, DemandGen). Ability to prioritize initiatives, drive progress and adapt quickly across cross-functional workstreams. Excellent verbal and written communication skills with the ability to present complex concepts to audiences. Excellent investigative and strategic thinking skills. The Global Clients and Agency Solutions (GCAS) Product Strategy and Operations team partners with GCAS Sales to build the sales activation strategy that will drive business growth, adoption of AI-powered ads and measurement solutions. We are a global team who partners with regional GTM, GPS and sales to ensure our ads solutions help solve marketing challenges for the world's largest global advertisers and agencies. As a Strategy and Operations Lead, you will collaborate closely with our GCAS Sales teams (including data, measurement and investigative leads), regional product Strategy and Operations teams, and GPS (Global Product Solutions) to drive industry leading effectiveness measurement solutions that support continued growth and prove the business value of Google's ad solutions to customers. You will drive the sales activation strategy for effectiveness measurement, deploy and ensure its success across GCAS Sales. The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done. Responsibilities: Build, deploy and enable activation plans to drive excellence in effectiveness measurement across GCAS advertisers and agencies, and scale new measurement solutions (i.e. Meridian), and drive education on new solutions for GCAS Data, Measurement and Investigative leads. Collaborate with the GCAS Data, Measurement and Analytics team to build and scale best practices in MMM, ROI, Incrementality and Attribution, supporting GCAS sales in building measurement agendas and engaged strategies with measurement. Partner closely with regional product GTM to ensure alignment in execution and activation on key multi-market initiatives. Work with Google Product Solutions (GPS) to drive GCAS adoption of key measurement solutions, products and use cases. Gather, analyze, and share actionable insights on measurement challenges and opportunities for Global Client and Agency Solutions (GCAS) clients and agencies to inform ongoing strategy, activation and enablement needs.
Minimum qualifications: Bachelor's degree or equivalent practical experience. Six years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or four years of experience with an advanced degree. Experience with performance marketing measurement and attribution techniques (e.g., Marketing Mix Modeling (MMM), Meridian, MTA, incrementality, etc.) Preferred qualifications: Five years of experience in digital advertising and effectiveness/Return on Investment (ROI) measurement across the funnel, including MMM/Meridian, incrementality and Attribution. Knowledge of the third-party measurement ecosystem and engaged measurement solutions (e.g., Robyn). Understanding of our AI-powered ads products (VVC/VRC, PMax, DemandGen). Ability to prioritize initiatives, drive progress and adapt quickly across cross-functional workstreams. Excellent verbal and written communication skills with the ability to present complex concepts to audiences. Excellent investigative and strategic thinking skills. The Global Clients and Agency Solutions (GCAS) Product Strategy and Operations team partners with GCAS Sales to build the sales activation strategy that will drive business growth, adoption of AI-powered ads and measurement solutions. We are a global team who partners with regional GTM, GPS and sales to ensure our ads solutions help solve marketing challenges for the world's largest global advertisers and agencies. As a Strategy and Operations Lead, you will collaborate closely with our GCAS Sales teams (including data, measurement and investigative leads), regional product Strategy and Operations teams, and GPS (Global Product Solutions) to drive industry leading effectiveness measurement solutions that support continued growth and prove the business value of Google's ad solutions to customers. You will drive the sales activation strategy for effectiveness measurement, deploy and ensure its success across GCAS Sales. The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done. Responsibilities: Build, deploy and enable activation plans to drive excellence in effectiveness measurement across GCAS advertisers and agencies, and scale new measurement solutions (i.e. Meridian), and drive education on new solutions for GCAS Data, Measurement and Investigative leads. Collaborate with the GCAS Data, Measurement and Analytics team to build and scale best practices in MMM, ROI, Incrementality and Attribution, supporting GCAS sales in building measurement agendas and engaged strategies with measurement. Partner closely with regional product GTM to ensure alignment in execution and activation on key multi-market initiatives. Work with Google Product Solutions (GPS) to drive GCAS adoption of key measurement solutions, products and use cases. Gather, analyze, and share actionable insights on measurement challenges and opportunities for Global Client and Agency Solutions (GCAS) clients and agencies to inform ongoing strategy, activation and enablement needs.