NYC Staffing
Content Marketing Manager, News & Video
Storyful is the world's social media intelligence agency. Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification. We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world. Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world. Location: NYC 1211 6th Avenue Hybrid: 3 days in office Reports to: VP, Head of Marketing and Growth Overview
At Storyful, we help global brands, publishers, and producers navigate today's complex content landscape with trusted, verified video. As a key member of our New York-based growth team, you'll lead content strategy for our News & Video business creating powerful, reusable storytelling that drives pipeline momentum, customer retention, and industry relevance. This is a high-impact, high-visibility role for a strategic content marketer who thrives at the intersection of editorial excellence and commercial outcomes. You'll work side-by-side with sales, product, and executive leaders to shape the narratives that support conversion and long-term growth. What You'll Do
- Own the strategy, planning, and execution of anchor content that serves as the foundation for integrated campaigns, sales enablement, and event programming - Lead the editorial planning system, managing a content calendar aligned to product priorities, campaign goals, and external event moments - Translate insights from internal teams and product experts into compelling, audience-first narratives for newsrooms, producers, and brand publishers - Ensure content is reused across channels, from newsletters and social to sales collateral and PR amplification - Collaborate with internal lead to align content with nurture paths and conversion goals - Work with internal SMEs and external freelance writers and designers to scale production across formats - Partner with executive leadership on event narratives and flagship campaign storytelling - Track and report on performance metrics tied to lead generation, meeting volume, and sales outcomes Who You Are
- 5+ years in B2B content marketing, ideally in media, publishing, or digital platforms - A strong editor and storyteller with a record of producing high-performing content across formats and funnels - Prior experience in publishing or media environments strongly preferred especially if you've worked with newsroom or business-side editorial leaders - Experienced managing freelancers and briefing contributors to deliver with speed and quality - Deeply familiar with integrated campaign workflows, editorial systems, and CRM or marketing automation tools (HubSpot preferred) - Comfortable operating in a fast-paced, hybrid team embedded with sales and executive partners Why Join Us
You'll work directly with executive leaders, editors and product owners to help lead the marketing engine of a trusted global media brand at a time when verified video is more critical than ever. You'll be part of a nimble, collaborative, New York-based team focused on creating leverage, not just content. Job Category: Storyful - Marketing Pay Range: 100,000 - 125,000 + Bonus
Storyful is the world's social media intelligence agency. Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification. We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world. Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world. Location: NYC 1211 6th Avenue Hybrid: 3 days in office Reports to: VP, Head of Marketing and Growth Overview
At Storyful, we help global brands, publishers, and producers navigate today's complex content landscape with trusted, verified video. As a key member of our New York-based growth team, you'll lead content strategy for our News & Video business creating powerful, reusable storytelling that drives pipeline momentum, customer retention, and industry relevance. This is a high-impact, high-visibility role for a strategic content marketer who thrives at the intersection of editorial excellence and commercial outcomes. You'll work side-by-side with sales, product, and executive leaders to shape the narratives that support conversion and long-term growth. What You'll Do
- Own the strategy, planning, and execution of anchor content that serves as the foundation for integrated campaigns, sales enablement, and event programming - Lead the editorial planning system, managing a content calendar aligned to product priorities, campaign goals, and external event moments - Translate insights from internal teams and product experts into compelling, audience-first narratives for newsrooms, producers, and brand publishers - Ensure content is reused across channels, from newsletters and social to sales collateral and PR amplification - Collaborate with internal lead to align content with nurture paths and conversion goals - Work with internal SMEs and external freelance writers and designers to scale production across formats - Partner with executive leadership on event narratives and flagship campaign storytelling - Track and report on performance metrics tied to lead generation, meeting volume, and sales outcomes Who You Are
- 5+ years in B2B content marketing, ideally in media, publishing, or digital platforms - A strong editor and storyteller with a record of producing high-performing content across formats and funnels - Prior experience in publishing or media environments strongly preferred especially if you've worked with newsroom or business-side editorial leaders - Experienced managing freelancers and briefing contributors to deliver with speed and quality - Deeply familiar with integrated campaign workflows, editorial systems, and CRM or marketing automation tools (HubSpot preferred) - Comfortable operating in a fast-paced, hybrid team embedded with sales and executive partners Why Join Us
You'll work directly with executive leaders, editors and product owners to help lead the marketing engine of a trusted global media brand at a time when verified video is more critical than ever. You'll be part of a nimble, collaborative, New York-based team focused on creating leverage, not just content. Job Category: Storyful - Marketing Pay Range: 100,000 - 125,000 + Bonus