NYC Staffing
Portfolio Marketing, Analyst Relations Manager
NYC Staffing, New York, New York, United States, 10001
Analyst Relations Manager
Meta is increasingly investing in the development of solutions for enterprises outside of our ad products, including WhatsApp Business Platform. As such, we are looking for an experienced analyst relations manager with outbound product/solution marketing skills and familiarity with sponsorships and analyst-driven demand generation programs to help us develop two-way relationships with relevant industry analysts. This person will build and manage our global Analyst Relations program. This is a new role at Meta and this person should bring a point of view on what analyst relations can do to help us achieve our enterprise GTM goals. This role will build and maintain relationships with industry analysts (e.g., Gartner, Forrester, IDC, and others as appropriate) to effectively communicate Meta's enterprise vision, product strategy, market differentiation, and customer success stories. You will play a critical role in shaping how influential analysts perceive our company and help drive visibility and validation in key market segments. We are looking for an individual who is creative, organized, and analytical to strategize and execute all types of analyst-aligned activity like briefings, inquiries, research, event and thought leadership sponsorship, contract negotiation and procurement cycles, and more. This role will require strategy, program management (including goaling and measurement), research, authoring collateral, cross-functional collaboration, and the development of product portfolio expertise. Responsibilities:
Develop and execute a comprehensive analyst relations strategy aligned with business goals and product roadmap Manage relationships with key industry analysts covering our markets, ensuring consistent, proactive, and two-way engagement Coordinate analyst briefings to ensure effective and timely communication of product launches, company news, and thought leadership Prepare product experts for analyst engagements, including briefing documents, Q&A prep, and follow-ups Develop content and collateral for briefings Monitor analyst research and market trends to inform internal stakeholders and influence product, marketing, and go-to-market strategies Identify and coordinate inquiries and strategy sessions with cross-functional stakeholders to inform product development and GTM strategy Own analyst evaluation cycles, such as Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, etc., including submission management and positioning strategy Build internal awareness of analyst insights and perspectives by distributing research summaries and delivering internal presentations Identify and execute on sponsorship opportunities like analyst events and thought leadership that will help us drive awareness and consideration of our enterprise portfolio in key market segments Collaborate cross-functionally with Product Marketing, Communications, Product Management, and Executive Leadership to ensure message alignment and strategic impact Be open to other outbound product marketing activity in between analyst cycles, such as narrative development, solution development and GTM, thought leadership, and sales enablement Executive communications Minimum Qualifications:
BA/BS degree 8+ years of professional experience in marketing or related field Enterprise technology experience Track record of running successful analyst relations programs Track record of collaborating with cross-functional/cross-org teams to drive results Experience simplifying complex concepts and communicate effectively with different audiences (e.g. product, sales, executives, customers) Experience contributing at both strategic and tactical levels Project and program management skills Demonstrated experience authoring external-facing narratives Understanding of analyst landscape Preferred Qualifications:
Knowledgeable about business messaging or customer engagement/experience Data analytics Experience working in product/solutions marketing Existing analyst relationships Public Compensation: $128,000/year to $186,000/year + bonus + equity + benefits Industry: Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Meta is increasingly investing in the development of solutions for enterprises outside of our ad products, including WhatsApp Business Platform. As such, we are looking for an experienced analyst relations manager with outbound product/solution marketing skills and familiarity with sponsorships and analyst-driven demand generation programs to help us develop two-way relationships with relevant industry analysts. This person will build and manage our global Analyst Relations program. This is a new role at Meta and this person should bring a point of view on what analyst relations can do to help us achieve our enterprise GTM goals. This role will build and maintain relationships with industry analysts (e.g., Gartner, Forrester, IDC, and others as appropriate) to effectively communicate Meta's enterprise vision, product strategy, market differentiation, and customer success stories. You will play a critical role in shaping how influential analysts perceive our company and help drive visibility and validation in key market segments. We are looking for an individual who is creative, organized, and analytical to strategize and execute all types of analyst-aligned activity like briefings, inquiries, research, event and thought leadership sponsorship, contract negotiation and procurement cycles, and more. This role will require strategy, program management (including goaling and measurement), research, authoring collateral, cross-functional collaboration, and the development of product portfolio expertise. Responsibilities:
Develop and execute a comprehensive analyst relations strategy aligned with business goals and product roadmap Manage relationships with key industry analysts covering our markets, ensuring consistent, proactive, and two-way engagement Coordinate analyst briefings to ensure effective and timely communication of product launches, company news, and thought leadership Prepare product experts for analyst engagements, including briefing documents, Q&A prep, and follow-ups Develop content and collateral for briefings Monitor analyst research and market trends to inform internal stakeholders and influence product, marketing, and go-to-market strategies Identify and coordinate inquiries and strategy sessions with cross-functional stakeholders to inform product development and GTM strategy Own analyst evaluation cycles, such as Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, etc., including submission management and positioning strategy Build internal awareness of analyst insights and perspectives by distributing research summaries and delivering internal presentations Identify and execute on sponsorship opportunities like analyst events and thought leadership that will help us drive awareness and consideration of our enterprise portfolio in key market segments Collaborate cross-functionally with Product Marketing, Communications, Product Management, and Executive Leadership to ensure message alignment and strategic impact Be open to other outbound product marketing activity in between analyst cycles, such as narrative development, solution development and GTM, thought leadership, and sales enablement Executive communications Minimum Qualifications:
BA/BS degree 8+ years of professional experience in marketing or related field Enterprise technology experience Track record of running successful analyst relations programs Track record of collaborating with cross-functional/cross-org teams to drive results Experience simplifying complex concepts and communicate effectively with different audiences (e.g. product, sales, executives, customers) Experience contributing at both strategic and tactical levels Project and program management skills Demonstrated experience authoring external-facing narratives Understanding of analyst landscape Preferred Qualifications:
Knowledgeable about business messaging or customer engagement/experience Data analytics Experience working in product/solutions marketing Existing analyst relationships Public Compensation: $128,000/year to $186,000/year + bonus + equity + benefits Industry: Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.