MPOWERHealth
Channel Marketing Manager
Under the direction of the Chief Marketing Officer, the Channel Marketing Manager will own channel-facing marketing initiatives that generate leads, strengthen strategic partnerships, and accelerate revenue for Clinical Services. You'll translate high-level strategy into tactical deliverablesequipping Business Development and Sales with the collateral, events, and tools they need to convert interest into business. This hands-on role includes managing trade shows and conferences, sales-enablement initiatives, and CRM-driven follow-up. Responsibilities
Trade Shows & Conferences (40%) Event Strategy & Planning:
Build an annual calendar of flagship conferences (e.g., Becker's Spine, ASET, NASS), regional meetings, and sponsored breakfasts. Stakeholder Alignment:
Partner with Sales Leadership to select events that map to top accounts and target segments; collaborate with Clinical Operations to ensure the right clinical experts are involved. Logistics & Execution:
Own all event logisticsbooth procurement, registration, furniture rental, A/V, collateral, staffing, traveland manage budget reconciliation. Work with the Brand Manager and Creative Team on booth design and on-site branding. On-Site Coordination:
Lead setup/teardown, staff briefings, and live troubleshooting; liaise with vendors, venue contacts, and clinical presenters. Post-Event Analysis:
In collaboration with Sales Ops and Analytics, measure performance (leads generated, pipeline influence, attendee feedback) and deliver actionable insights to refine future participation. Sales Enablement & Collateral (30%) Collateral Production:
Develop and update pitch decks, one-pagers, battlecards, and case studies by partnering closely with Clinical Operations (for technical accuracy), Business Development (for messaging priorities), Brand (for visual standards), and Digital (for SEO-optimized materials). Audience-Segmented Assets:
Lead content customization for surgeons, OR leaders and hospital executives,coordinating with subject matter experts to ensure relevance. CRM Integration:
Work with Sales Ops to ensure all event and campaign leads are captured, qualified, and routed to Sales via HubSpot, including enrichment of records with clinical engagement details. Lead-Generation Campaigns (20%) CRM Campaign Management:
Collaborate with the Digital & Content Optimization Manager to build and optimize segmented drip campaigns and nurture sequences in HubSpotaligned to event schedules, new service launches, and enterprise deals. Virtual Engagements:
Partner with the Digital team to plan webinars, email series, and video sessions; liaise with internal subject-matter experts to secure speakers and clinical case studies. Cross-Functional Collaboration & Reporting (10%) Internal Partnership:
Act as the primary marketing liaison for Sales Leadership, Business Development, Clinical Operations, and Financeensuring marketing programs align to revenue targets and operational capacity. Creative & Digital Alignment:
Coordinate with Brand, Digital, and IT teams to maintain consistency of messaging, visual identity, and technical implementation across all channels. Performance Reporting:
Produce a monthly "Channel Marketing & Event Performance" report for the CMOtracking KPIs such as qualified leads, pipeline value, attendee satisfaction, and ROI, and present findings to the Executive Leadership Team. Qualifications
Bachelor's degree in Marketing, Communications, or related field. 2+ years in B2B or channel marketing, ideally within healthcare services. Proficiency in HubSpot or equivalent CRM/marketing automation platform. Demonstrated ability managing complex event logistics and cross-functional projects. Excellent written and verbal communication, with experience crafting audience-specific materials. Self-motivated, results-oriented, and able to operate independently in a fast-paced environment. Preferred Skills & Attributes Proven track record coordinating national trade shows and medical conferences. Familiarity with Clinical Services (IONM, Surgical Assist) or related healthcare offerings. Strong analytical skills and comfort interpreting event and campaign data. Exceptional organizational skills and attention to detail. What MPOWERHealth Offers Competitive salary plus performance-based bonus. Comprehensive benefits: medical, dental, vision, and 401(k) matching. Flexible work arrangements and generous PTO. Professional development support and direct exposure to senior leadership. A high-impact role driving growth for industry-leading Clinical Services.
Under the direction of the Chief Marketing Officer, the Channel Marketing Manager will own channel-facing marketing initiatives that generate leads, strengthen strategic partnerships, and accelerate revenue for Clinical Services. You'll translate high-level strategy into tactical deliverablesequipping Business Development and Sales with the collateral, events, and tools they need to convert interest into business. This hands-on role includes managing trade shows and conferences, sales-enablement initiatives, and CRM-driven follow-up. Responsibilities
Trade Shows & Conferences (40%) Event Strategy & Planning:
Build an annual calendar of flagship conferences (e.g., Becker's Spine, ASET, NASS), regional meetings, and sponsored breakfasts. Stakeholder Alignment:
Partner with Sales Leadership to select events that map to top accounts and target segments; collaborate with Clinical Operations to ensure the right clinical experts are involved. Logistics & Execution:
Own all event logisticsbooth procurement, registration, furniture rental, A/V, collateral, staffing, traveland manage budget reconciliation. Work with the Brand Manager and Creative Team on booth design and on-site branding. On-Site Coordination:
Lead setup/teardown, staff briefings, and live troubleshooting; liaise with vendors, venue contacts, and clinical presenters. Post-Event Analysis:
In collaboration with Sales Ops and Analytics, measure performance (leads generated, pipeline influence, attendee feedback) and deliver actionable insights to refine future participation. Sales Enablement & Collateral (30%) Collateral Production:
Develop and update pitch decks, one-pagers, battlecards, and case studies by partnering closely with Clinical Operations (for technical accuracy), Business Development (for messaging priorities), Brand (for visual standards), and Digital (for SEO-optimized materials). Audience-Segmented Assets:
Lead content customization for surgeons, OR leaders and hospital executives,coordinating with subject matter experts to ensure relevance. CRM Integration:
Work with Sales Ops to ensure all event and campaign leads are captured, qualified, and routed to Sales via HubSpot, including enrichment of records with clinical engagement details. Lead-Generation Campaigns (20%) CRM Campaign Management:
Collaborate with the Digital & Content Optimization Manager to build and optimize segmented drip campaigns and nurture sequences in HubSpotaligned to event schedules, new service launches, and enterprise deals. Virtual Engagements:
Partner with the Digital team to plan webinars, email series, and video sessions; liaise with internal subject-matter experts to secure speakers and clinical case studies. Cross-Functional Collaboration & Reporting (10%) Internal Partnership:
Act as the primary marketing liaison for Sales Leadership, Business Development, Clinical Operations, and Financeensuring marketing programs align to revenue targets and operational capacity. Creative & Digital Alignment:
Coordinate with Brand, Digital, and IT teams to maintain consistency of messaging, visual identity, and technical implementation across all channels. Performance Reporting:
Produce a monthly "Channel Marketing & Event Performance" report for the CMOtracking KPIs such as qualified leads, pipeline value, attendee satisfaction, and ROI, and present findings to the Executive Leadership Team. Qualifications
Bachelor's degree in Marketing, Communications, or related field. 2+ years in B2B or channel marketing, ideally within healthcare services. Proficiency in HubSpot or equivalent CRM/marketing automation platform. Demonstrated ability managing complex event logistics and cross-functional projects. Excellent written and verbal communication, with experience crafting audience-specific materials. Self-motivated, results-oriented, and able to operate independently in a fast-paced environment. Preferred Skills & Attributes Proven track record coordinating national trade shows and medical conferences. Familiarity with Clinical Services (IONM, Surgical Assist) or related healthcare offerings. Strong analytical skills and comfort interpreting event and campaign data. Exceptional organizational skills and attention to detail. What MPOWERHealth Offers Competitive salary plus performance-based bonus. Comprehensive benefits: medical, dental, vision, and 401(k) matching. Flexible work arrangements and generous PTO. Professional development support and direct exposure to senior leadership. A high-impact role driving growth for industry-leading Clinical Services.