GroupM
Senior Associate, Programmatic Commerce New York,
GroupM, New York, New York, United States, 10001
Senior Associate, Programmatic Commerce
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary
by Leading Collectively to Inspire Transformational Creativity. Create an Open
environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically
by Championing Growth and Development to Mobilize the Enterprise. The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP's programmatic offerings
from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. Key Responsibilities Manage programmatic media activations across several retailer media networks and DSPs. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment. Optimize client accounts to meet their established KPIs. Ensure on-going campaign compliance to GroupM established guidelines and best practices. Prepare campaign performance reports on a weekly, monthly, and quarterly basis. Identify insights and optimizations utilizing historical data and competitive research. Address technical issues with programmatic campaign serving. Understand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Requirements Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution. Experience in campaign management and optimization across multiple retail platforms. Strong drive to understand the retail landscape and latest trends in commerce media. Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an email to WPP Media Leave Administration at
Leave.Administration@groupm.com
or call (212) 297-8507 and let us know the nature of your request and your contact information. The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us
for more details.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary
by Leading Collectively to Inspire Transformational Creativity. Create an Open
environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically
by Championing Growth and Development to Mobilize the Enterprise. The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP's programmatic offerings
from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. Key Responsibilities Manage programmatic media activations across several retailer media networks and DSPs. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment. Optimize client accounts to meet their established KPIs. Ensure on-going campaign compliance to GroupM established guidelines and best practices. Prepare campaign performance reports on a weekly, monthly, and quarterly basis. Identify insights and optimizations utilizing historical data and competitive research. Address technical issues with programmatic campaign serving. Understand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Requirements Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution. Experience in campaign management and optimization across multiple retail platforms. Strong drive to understand the retail landscape and latest trends in commerce media. Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an email to WPP Media Leave Administration at
Leave.Administration@groupm.com
or call (212) 297-8507 and let us know the nature of your request and your contact information. The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us
for more details.