Bayes (Acquired by Airtable)
Head of Brand and Creative
Bayes (Acquired by Airtable), San Francisco, California, United States, 94102
Head Of Brand And Creative
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. As the world moves faster, connection and agility have never been more important for businesses. We started Airtable so that teams can easily create software that fits their unique needs, and we're the AI-native platform that helps organizations transform their workflows. Engaging and inspiring our diverse (and growing) set of audiences through a focused brand vision takes a sharp creative team with the storytelling and craft skills to truly connect. Design has been a part of Airtable's DNA from the start, and it's a crucial part of where we're heading in the future. As the Head Of Brand And Creative, you'll shape how the world sees and experiences Airtable's brandstewarding and evolving a clear, compelling identity and voice that resonates across every touchpoint. In this senior leadership role, you'll drive strategic positioning while maintaining a high bar for craft, partner closely with cross-functional teams to create compelling brand experiences, and bring operational savvy to scale our multi-channel marketing presence. This role requires a strong product orientation and a passion for experimentation as we evolve our brand in a dynamic landscape. If you're ready to shape experiences for a beloved product alongside a crew of humble, talented, and deeply thoughtful designers and creatives, we can't wait to hear from you. What You'll Do
Lead development and execution of a comprehensive brand strategy that aligns with Airtable's business goals and product vision. Lead and mentor a diverse team of creative professionals across design, content strategy, copywriting, video, and motionfostering a culture of strong concept, craft, and collaboration while ensuring a cohesive brand narrative. Partner closely with product, marketing, and leadership teams to drive brand consistency and elevate Airtable's market presence. Guide the ongoing brand refresh initiative, leading the team through experimentation and iteration to refine brand positioning and voice. Establish and optimize operational processes to enhance efficiency, quality, and scalability of creative output. Serve as a key brand ambassador internally and externally, articulating brand vision and strategy clearly across all levels of the organization. Who You Are
10+ years of experience leading brand and creative teams in dynamic, fast-growing companies, ideally with a strong product focus. Exceptional leadership and communication skills, capable of influencing cross-functional teams and building strong partnerships across the business. Proven track record developing and executing brand strategies that drive measurable business impact. Deep expertise across multi-disciplinary creative work with a love for craft and storytelling. Strong understanding of multi-channel marketing strategy and how to align brand and creative initiatives to business goals. Confidence in establishing and scaling creative operations and processes in fast-growing environments. Experience collaborating closely with producers and other partners to deliver high-impact creative work. Comfortable operating in ambiguity and driving brand transformation in a rapidly evolving landscape. Adaptable and versatile, with experience navigating both B2B and B2C contexts. Believe in building team foundations rooted in humility, high trust, curiosity and a desire to continuously learn. Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable. For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $220,000 - $311,600 USD
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. As the world moves faster, connection and agility have never been more important for businesses. We started Airtable so that teams can easily create software that fits their unique needs, and we're the AI-native platform that helps organizations transform their workflows. Engaging and inspiring our diverse (and growing) set of audiences through a focused brand vision takes a sharp creative team with the storytelling and craft skills to truly connect. Design has been a part of Airtable's DNA from the start, and it's a crucial part of where we're heading in the future. As the Head Of Brand And Creative, you'll shape how the world sees and experiences Airtable's brandstewarding and evolving a clear, compelling identity and voice that resonates across every touchpoint. In this senior leadership role, you'll drive strategic positioning while maintaining a high bar for craft, partner closely with cross-functional teams to create compelling brand experiences, and bring operational savvy to scale our multi-channel marketing presence. This role requires a strong product orientation and a passion for experimentation as we evolve our brand in a dynamic landscape. If you're ready to shape experiences for a beloved product alongside a crew of humble, talented, and deeply thoughtful designers and creatives, we can't wait to hear from you. What You'll Do
Lead development and execution of a comprehensive brand strategy that aligns with Airtable's business goals and product vision. Lead and mentor a diverse team of creative professionals across design, content strategy, copywriting, video, and motionfostering a culture of strong concept, craft, and collaboration while ensuring a cohesive brand narrative. Partner closely with product, marketing, and leadership teams to drive brand consistency and elevate Airtable's market presence. Guide the ongoing brand refresh initiative, leading the team through experimentation and iteration to refine brand positioning and voice. Establish and optimize operational processes to enhance efficiency, quality, and scalability of creative output. Serve as a key brand ambassador internally and externally, articulating brand vision and strategy clearly across all levels of the organization. Who You Are
10+ years of experience leading brand and creative teams in dynamic, fast-growing companies, ideally with a strong product focus. Exceptional leadership and communication skills, capable of influencing cross-functional teams and building strong partnerships across the business. Proven track record developing and executing brand strategies that drive measurable business impact. Deep expertise across multi-disciplinary creative work with a love for craft and storytelling. Strong understanding of multi-channel marketing strategy and how to align brand and creative initiatives to business goals. Confidence in establishing and scaling creative operations and processes in fast-growing environments. Experience collaborating closely with producers and other partners to deliver high-impact creative work. Comfortable operating in ambiguity and driving brand transformation in a rapidly evolving landscape. Adaptable and versatile, with experience navigating both B2B and B2C contexts. Believe in building team foundations rooted in humility, high trust, curiosity and a desire to continuously learn. Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable. For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $220,000 - $311,600 USD